Study On The Mainstream Ideology Discourse Power In We-Media Era

The mainstream ideology discourse refers to a discourse power,which is the dominant ideology through grasping,controlling,dominating and interpretating Marxism theory and socialist theories with Chinese characteristics in a certain class society,so as to effectively guide the discourse power and value orientation.With we media's widespread,application and development,its features like civilian,interaction and immediacy are conducive to improving the public participation,widening the channel and expanding the influence of the mainstream ideology power.We-media brings great opportunities for the mainstream ideology discourse,but also creates more chances for the conflict and integration of various ideological all over the world.At the same time,the mainstream ideology discourse in China is facing many challenges.For example,the information diversification have an effect on the control of the mainstream ideology discourse,irrational propagation weaken the influence of mainstream ideology discourse,and the separation of we-media field and traditional public opinion field reduce the recognition of mainstream ideology discourse.In We Media era,the discourse subject,content and environment of mainstream ideology discourse have undergone significant changes.In order to enhance the mainstream ideology discourse in we media field,it is necessary to innovate the discourse system,construct discourse subject,enrich the discourse content,transform discourse mode and and optimize the environment to explore a more suitable path on the media platform.