A Research On The China's New Media Diplomacy Towards Asean

With the increasingly close exchanges between China and ASEAN,the two sides will work together to build the 21st century Maritime Silk Road,to build a more closely community of common destiny for China-ASEAN.In this process,China's new media diplomacy for ASEAN will also promote bilateral cooperation and development.New media diplomacy,as an important part of the national public diplomacy activities,has an unparalleled advantage in disseminating influence over the traditional media diplomacy:the diversification of diplomatic subjects makes the ordinary people actively participate in diplomatic activities,Greatly enhanced the national diplomatic power;the diversification of diplomatic ways to allow national voices to have more new media channels to spread;diplomatic content of the "soft" so that the audience can browse to more creative value of diplomatic content,easy to accept and identify with each other;the exclusion of diplomatic objectes allows diplomacy to dissenminate the content according to the characteristics of different audiences,and obtain accurate communication.Therefore,the new media diplomacy narrowed the distance between China and ASEAN countries,so that China and ASEAN bilateral cooperation even more powerful.This paper begins with the definition,development status and characteristics of new media diplomacy,clarify the changes and characteristics of diplomatic activities in the new media era.Secondly,the author analyzes the status quo of China-ASEAN theme media and the key case study of China-Asean Expo's new media diplomacy,which is important to China's new media diplomacy:First,researching on the main body of China.The second part of the China-ASEAN Expo official new media as a key case analysis,from the media positioning,talent structure,channel management,WeChat platform construction and WeChat content Analysis of four levels of analysis of its operating conditions.On this basis,summed up the existing problems of China's new media diplomacy for ASEAN,and put forward three strategies:to contemporary Chinese values and Chinese culture as the basis for transmission,to create a new media communication style of the external communication content which is adapting to the new The media's external communication channel model.