A Study On Social Media Political Communication In The View Of Political Symbol

2016 is known as the election year of the United States.Recently,during political communication,social media,to which an increasing number of young people have paid attention,has become yet another big battle field other than traditional media like TV and newspaper.The U.S.Presidential Election has already begun to use social networking as a platform where effective online strategy could be vital to the final result of every one of the presidential candidates.However,there are not many studies which connect both the political symbol and social media.Therefore,this study tries to utilize different types of political symbol as axes,presidential elections as examples,so as to discover the political communication among social media and shed light on such communication under the “new media ”circumstances.The study selects the tweets posted by Hillary,Trump as well as their teams from the first television debate to the very date of November.8th(the day the final result came out).In the study,the methods of all these types of symbols will be carefully examined.Due to the fact that current study rarely mentioned the polical communication on the social media spectrum,this study could be considered useful when talking about how to conduct political communication effectively.