The Mass Media And Presidential Elections In American Politics

There is no doubt that the mass media has been full penetration of contemporary U.S. political life, the media in the presidential election campaign played a pivotal role. Presidential candidate needs to sell itself through the mass media, mass media hope that through the presidential election this event to increase the readers, listeners or viewers, and reap greater economic benefits.In this paper, including a total of four parts.Introduction to some of the first chapter. On illustrates a brief introduction to some of the topics of the origin of this paper, the significance of research and literature on this subject were combing the text of the need to involve the meaning of the concept of a defined and then on the basis of this paper expounds on the Main methods and chapter structure.Chapter II is mainly to the United States conducted by the mass media were combing: summarized the mass media's history and current situation, the characteristics of the mass media, mass media in the U.S. political system of rights and restrictions. After the text of the mass media and presidential elections for the interactive analysis of the foreshadowing.Chapter III is the main content of the U.S. presidential election and the mass media. The U.S. Constitution provides for presidential elections were described, then the eyes of the media in the presidential election that is the manner in which the mass media to report on the presidential elections. In order to cater to the mass media presidential candidate to take the corresponding strategy. News media reports and the way the presidential candidates to take the ultimate aim of the media strategy in order to win voters, the voters have an important impact. The involvement of the U.S. mass media throughout the election system also has an important influence.Chapter IV is the main content of the U.S. presidential election on what the media have an important influence. The mass media and presidential elections are interactive, mass media influence the presidential election process, its development has been.