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Research On Upgrading Countermeasures Of Xi'an Government's Image —Based On The Perspective Of Media Convergence

Posted on:2016-10-17Degree:MasterType:Thesis
Country:ChinaCandidate:S L HeFull Text:PDF
GTID:2336330509954753Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
The image of the government refers to the overall performance, the effect of activities of the government itself, and stable and accepted evaluation of the public. Its growing influence in the informationization and democratization of the world has attracts universal attention by all countries, and becomes the necessity of national soft power components. Due to xi'an City as a central, and the political, economic and cultural center, in Western China and Shaanxi Province with the orientation of the development of international metropolis in recent years, its image of the government radiation force is also constantly upgrading. The trend of media convergence brings challenges to the Xi'an City Hall image management. Research on Xi'an City Hall image promotion strategy in that background is not only beneficial to Xi'an City Hall administrative efficiency, but also provides an important support to the government image theory.This paper will construct an effective model of Xi'an City Hall image with economic image, public service image and credibility as the core elements at first. Secondly, it would present the situation and performance in various aspects with the survey results and existing facts collected by the residents of Xi'an City, and then summarize the problems and reasons after showing advantages and disadvantages. Thirdly, it should focus on promotion countermeasures of the economy, public service and credibility of Xi'an City Hall image on the basis of citizens' recommendations which not only meet the needs of the Xi'an municipal government cognition of its own image, but also can provide an effective attempt for the public in the way of political participation.The main content of the text is as follows:Chapter one: Introduction. This part mainly presented the research background and significance of the dissertation. In addition, the relevant research at home and abroad, research ideas, research methodologies as well as foothold and innovation of this paper were also summarized.Chapter two: The concept of media convergence and local government image definition and relevant theory research. This part mainly introduced the related concept of media convergence and local government image by the find of paper. And then on the one hand, it would explain the features of media convergence and sum up the theoretical foundation for the research on the local government image, on the other hand, it interpreted influence factors between media convergence and local government image.Chapter three: Study on the development dimension trend of construction of Xi'an City Hall image and the construction of the image model. Firstly, this part would present the development of the cognitive dimension of Xi'an City Hall image. Secondly, this part would establish the effective cognition model of City Hall image that included the economic dimension as the cornerstone, the public service dimension as core factor and public credibility as an important force, according to the influence of media convergence on the image cognition.Chapter four: Analysis of the current situation of Xi'an City Hall image under the background of media convergence. This part would conclude what is worth affirming and still needing to be improved through the satisfaction questionnaire of the Xi'an public to the Xi'an Municipal People's government and the fact of the financial input data and policy tendency analysis on Xi'an economy, public service and credibility according to the Yearbook, official website and the authority of the report. At last, it would explore root cause of the problems.Chapter Five: Path choice of improving Xi'an City Hall image under the background of media convergence. This part would explore the improvement strategies in economy, public service and credibility with the help of the public advice so as to enhance the image of Xi'an city government and its policy recognition.
Keywords/Search Tags:Xi'an City Hall image, media convergence, economic image, public service image, credibility
PDF Full Text Request
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