A Study Of The Chinese Image In The View Of Japan's Mainstream Media

Along with the rise of China,Chinese overseas image has become a hot topic in Chinese academia,especially in international relations and communication.An important source of Chinese image is the understanding of overseas to Chinese,especially with the large-scale Chinese tourists out of the country in recent years.Foreigners' awareness of Chinese tourists,especially through the local mainstream media has become an important source of overseas Chinese image.Due to the short distance,rich tourism resources,convenient visa condition,Japan has become an important destination for Chinese tourists in resent years.Besides,the Japanese government and the business community also take various measures to attract overseas tourists from the perspective of economic development,especially Chinese tourists.In this process,Chinese tourists' actions can reflect the image of China through the mainstream media in Japan.This paper starts from the perspective of constructivism,combining the theory of international relations with the theory of communication,selecting two representative paper media in Japan-"Yomiuri Shimbun" and "Mainichi Shimbun",combing the reports on the Chinese tourists from these two medias during 2006-2015,and quantitatively analyze from the selecting situation,the perspective of the report,the content of the report,the tendency of the report to the reported sample,and then analyzes the context of the specific reported content,the Chinese tourist image presented by Japanese mainstreams,the transition of Chinese tourist image to the whole image of Chinese and the existing problems of Chinese image presented by Japanese mainstreams,and explores the impact of factors behind it,suggests on how to improve the image of the Chinese image in Japan.