A Study On Interactive Communication Of The Wechat Public Account“guangdong Release”

Nowadays we have entered the era of the new media rather than traditional media times,the mode of information communication has changed greatly,which makes the traditional mode that the government relies on traditional mass media be in a great challenge.As an information dissemination way with special status,the dissemination of government information is very important for the government,the people and the society.Thus how to be a disseminator of information,communicate and interact with the andience is very important for the government.This paper focuses on this problem and takes the government WeChat public account“Guangdong release” as the research object,and expounds the theoretical basis of the study of interactive communication,the rise of the WeChat government public account and the status of “Guangdong release”.Then this paper elaborates the definition of interactive communication,"symbolic interaction",political communication,emotional communication which are connected with interactive communication,and introduces the different ways of interactive communication,such as dialogue interaction,message type interaction,service interaction and ritual interaction.And according to studies,features of interactive communication about "Guangdong release" includes the overview and analysis of the sample,and then the paper draws conclusions from content,discourse and interactive communication mode.Problems of “Guangdong release" interactive communication are analyzed,and the paper puts forward suggestions for promoting "Guangdong release".The strategies are mainly related to the following aspects: the lack of the interaction,the lack of information monopoly,lack of media interaction ability.Finally,according to the"Guangdong release" features and shortcomings,we consider the platform and elements as a part and propose the WeChat interactive communication strategies of "Guangdong release".