Operational Research On Shenzhen People's Procuratorate WeChat Subscription Account

In recent years,under the dual promotions of “Internet+” and policies,the government affairs WeChat has been developed prosperously.Meanwhile,the problems such as the content homogenization,violation of the rules of media communication and outdated team building etc.existed in the government affairs WeChat are also very prominent,which have seriously constrained its healthy development.Therefore,it is required to strengthen the relevant operation research and seek the solutions of problems.This paper takes Shenzhen People's Procuratorate WeChat subscription account as the major research subject,it applies the theories for the subjects such as news communication,marketing,public management,sociology etc.on the basis of comprehensively studying and reviewing the relevant government affairs WeChat research literature at home and abroad,as well as performs the deep and detailed research to the development status,operation strategy,operation enlightenment and existing problems of this subscription account through the research methods such as case analysis method,method of comparative research,data analysis method etc.The largest highlight of this research relies on not taking the government affairs WeChat as an entirety to carry out the research but selecting its specific category that is the professional government affairs subscription account for carrying out the research,as well as advocating that the different subjects of government affairs shall select the best WeChat official account type according to their own function set-up and usage demands so as to better perform the communication of government affairs information and public services of government affairs.Through the above research,this paper mainly obtains the following conclusions: First of all,the initiator of government affairs WeChat not only includes the general governments,but also includes the Party committee,as well as the public institutions and social organizations undertaking the national administration function;Secondly,the government affairs WeChat has the detailed category differences,which consists of the comprehensive and professional in terms of the involved functional scope,as well as consists of the subscription account,service account and mini program in terms of the category of WeChat official account;Thirdly,well organize the content creation,carefully build the service image of people caring,establish the professional operation team and construct the operation mechanism are the main winning strategy for the subscription account of Shenzhen People's Procuratorate;Fourthly,the government affairs subscription account shall focus on the government affairs information communication of excellent quality,especially the vertical original government affairs content of high quality,which is the basis for the survival and long-term existence of government affairs account.As for the deep public service function of government affair subject,which shall comply with the trend of service aggregation,and access to the integrated aggregation platform;Fifthly,developing the government affairs WeChat has to respect the rules of media communication,the government affairs subject shall clarify the advantage differences among different categories of WeChat official accounts,from which select the best media,as well as perform the government affairs communication and service work through exerting its advantages;Sixthly,construct one professional operation team and one set of coordination operation mechanism closely correlating with it,which is the necessary condition for well developing the government affairs WeChat;Sevenly,keep a foothold for the long-term development,Shenzhen People's Procuratorate subscription account stills needs to make best use of its advantages and bypass its disadvantages.Apart from performing innovations and seeking changes to the content and form,it still needs to put more efforts on the customer mining,team building and optimization of motivation mechanism etc.which may enable it to reach a new level and create new brilliance.