Research On The Legal Regulation Of Health Care Products Soft Marketing

With the development of China's social economy,China's national income continues to increase,China's health care industry is developing very rapidly,but some lawless elements in the marketing of health care products on the edge,with illegal means of health care products marketing,Soft-selling model of health care products." This model and the traditional pyramid schemes,direct marketing has a different place,it uses free experience Museum,different places will flow into the market,dividends paid shares and other forms of health care products to the soft pyramid schemes,this new type of soft pyramid schemes Occupation of the elderly property,endangering the health of the elderly,resulting in tearing family relations and other hazards.At present,there is a loophole in the legal regulation of this kind of soft-selling behavior of health care products.The relevant functional departments of the government have not enough knowledge about this kind of pyramid selling,and lack of legal basis and detailed law enforcement guidelines to combat this.Soft law,we should use the means of comprehensive management,in terms of legal regulation,from the perspective of criminal law,administrative law and economic law to analyze the status quo of the legal regulation of soft-selling pyramid of health care products,the existence of the legal regulation of soft marketing of health care products problem.In view of the existing problems,from the perspective of criminal law proposed to further modify the organizational planning pyramid crime on file conditions,increase the pyramid selling type of criminal penalties,the incorrigible pyramid general participants consider the criminal into three aspects to improve the criminal law The legal regulation.From the administrative law point of view to the "Prohibition of pyramid selling regulations" to increase the marketing mechanism for health care products meeting,hold the soft drinks related to health care products marketplace responsibilities,and further improve the "Food Hygiene Law of the People's Republic of China" to adjust the scope and legal responsibility of this Three aspects to perfect legal regulation.From the economic law point of view to reduce consumer burden of proof,the establishment of health care products industry double track credit system,and further regulate the three aspects of health care products to improve the legal regulation.