An Empirical Study On The Consumption Of Health Care Products For Urban Elderly

With the development of economy and society and the improvement of the social level of residents,the consumer market has continued to develop.In recent years,The consumption level of the elderly has gradually increased,and the market for health care products has become larger and larger,and there have been many problems.Consumption is not only an economic issue,but also a sociological problem.Most of people’s consumption behaviors are closely related to its original intention and its own situation.We cannot study the consumption in isolation from the sociological category.This paper attempts to use sociology.Relevant theories explain why the elderly are keen on the consumption of health products,what are the characteristics of the consumption behavior of the elderly,and what factors affect the consumption of the elderly.This paper uses the questionnaire survey method and interview method to study the consumption behavior of elderly health care products in Lanzhou community.The results show that in the consumption situation of the elderly health care products,with widespread consumption,high consumption expenditures and diversified purchasing channels,whether the elderly purchase health care products will be affected by economic income and living conditions,such as lack of socialization and strong inner loneliness.The elderly are more likely to consume health care products.The article shows the problem of blind consumption of health care products in the elderly by presenting the characteristics of the consumption of health care products for the elderly.It analyzes the reasons for blindly purchasing health care products from the elderly,families and communities..The elderly have relatively independent economic ability,lack of correct health and health knowledge will affect the elderly to purchase health products,and there is a positive correlation between the elderly and the consumer health products that lack communication with their children and have a strong sense of loneliness.The emptiness of the spiritual world,the lack of social identity,the misunderstanding of health care products,and the consumption psychology of the public have all led to irrational purchases.The lack of educationand publicity in health care in the community makes the elderly have no correct cognition and discriminating ability for health products.The loss of family function also affects the consumption choices of the elderly.Through the above analysis,this paper puts forward reasonable suggestions for guiding the rational consumption of the elderly.It aims to guide the elderly to establish a correct awareness of health,guide the rational consumption of the elderly,improve the health of the elderly,and develop a healthy aging.