Values Governance Research In The Period Of Pan-Entertainment

In recent years,the web celebrities blossom everywhere creating a new situation of web celebrities culture.What's more,2016 is called the first year of Web Celebrities Era.Throughout the development of web celebrities this year,from the post bar to the forum,from the WeChat to the Weibo,web celebrities are acting in each major platform.Obviously,they have become the Internet's Favorites.The web celebrities defined in this paper refers to the people who provide consumption and entertainment media contents to attract audiences to become popular by commercial hyping,self-displaying,pressure releasing,and some other active and passive ways or factors(posting documents,pictures and videos,etc.).And the web celebrities studied in this paper refers to the people who provide consumption and entertainment for audiences in a broader sense.In the period of pan-entertainment,the chaos of web celebrities cultural transmission has put a negative impact on the values and psychological security.the contents they posted neglect necessary moral bottom line and cultural responsibility,are inundated with kitsch,pornography,and venalitism,deviate from the social mainstream values,aesthetics and ethics,discard humanistic care and the responsibility of cultural heritage,also make some audiences loss their independent personality to become secularistic ghosts.In brief,this culture,to meet the vulgar needs of the audiences,causes audiences into moral and aesthetic nihilism quagmire.This paper focuses on Sister Furong,Papi Jiang,Uncle Tongdao and some other web celebrities,based on literature research and text analysis method,and rearranges the phenomenon of this cultural transmission.By putting this phenomenon into the values and psychological security frameworks of pan-entertainment,this paper discusses the group characteristics and the psychological characteristics of the audiences during the process of web celebrities cultural transmission,and analyzes the influence of the values and psychological security caused by this chaos with a new perspective.Based on the theory of carnival,Maslow's theory of demand and media ecology,this paper analyzes the communication form and mechanism of web celebrities,and point out the causes of this cultural transmission chaos with different perspectives.At last,the countermeasures are put forward to reduce the chaos of web celebrities cultural transmission,and to reconstruct the values and psychological security in the era of pan-entertainment,which is supposed to provide the research value of this phenomenon in theory and practical application.