The Policy Agenda Setting Study Under The Context Of New Media

With the globalization of economic and political,the government faces increasingly complex policy environment,social problems emerge in endlessly,bring serious challenges to the formulation of public policy.The social public has made higher demands on political participation in the condition of production and living conditions.With the enhancement of public democratic consciousness,the enthusiasm for participating in the policy agenda has been greatly improved,and the setting of the policy agenda is increasingly required by the public.At the same time,the new media platform,multi-channel self expression mechanism so that people can freedom of speech,and between the public and the government good plays the role of "bridge",the closer the distance between the public and the government,has realized the transformation of the public identity,policy setting ability are also rising.This paper adopts the method of literature research in the process of research a lot of related literatures,the case study to analyze typical cases about the agenda-setting,utilizes the method of comparative analysis the characteristics of the agenda-setting theory of multivariate and function,and the influence of new media for multiple mode Settings are analyzed.It is found that under the background of continuous development of new media,the formation mechanism of the policy agenda has changed and presented some new features.Public power increases,the government policy of "top-down" formation mechanism,the public through new media topic discussion,implementation and the interaction between the government,which affects the policy agenda setting.Gradually,the "traditional media report-new media put forward the agenda-triggered public discussion-the government's pressure to push the agenda".In the era of new media,the enthusiasm of public participation in policy agenda setting enhances unceasingly,has become one of the main body of policy agenda setting,policy agenda setting form of subject,showed a trend of diversity.It can be said that the new media has opened up new political areas,enabling the public to have equal political participation opportunities with government agencies and news media.But at the same time,due to the virtual nature and openness of new mediaplatform,there are some new problems in the application of agenda setting.At the end of the article,this paper studies the new issues of policy agenda setting in the context of new media,and puts forward some Suggestions for improvement.