The Application Of New Media In The South Korean Assembly Election Campaign

Recently,with the rapid development of digital technology and the Internet,the Internet,mobile phones,computers and other new media has gradually been accepted,and then has become a part of life.With the new media penetrate into all aspects of society,the great influence on life not only aroused public and social concern,but also attracted political attention.Recent statistics,the use of smart phones in Korea has more than 80%,smart phones are the main use of new media appliances,with the development of mobile phones in South Korea,the increasing use of social media services,the most widely used The social media has become one of the mainstream media in Korean society,the influence of social media gradually expanded.The emergence of new media on the political circles of the great influence of the mass media,in the election period during the new media will give full play to its characteristics,the new media has high interaction,full space-time,wide spread,divergence of opinion,the various candidates The camps are actively using the characteristics of these new media,promoting the personality of candidates,political direction,policy direction,thinking,and so on,and strive to promote the candidate's support rate rise,resulting in a greater impact on the election results.In this case,in the process of election activities more and more attention to online news,social media,online communities and other new media,there has been a public communication and publicity changes.This article examines the status quo of Korean political elections by reviewing and referring to Korean and foreign relevant literature and online information,collecting well-known research and research reports published by scholars,and the election of Korean media in the past and the election of new Korean media in 2016 The paper analyzes the application of the new media in the Korean political elections and the influence on the political communication,and looks forward to the role of the new media in the political elections in the future.