Research On Influence Of Government Administrative Action In Platform-mediated Network Market

The platform-mediated network market has become a hotspot issue,but the focus is on how to build a good ecosystem by an effective way.At present,the reality of the platform-mediated network market is the market "failure" caused by the autonomy management of the platform operator.The platform-mediated network market presents the situation of monopoly,and a few enterprises occupy more than half of the market share.Platform operator as a "regulator" of the platform-mediated network market,and his identity of the "rational man" would maximize his pursuit of self-interest.It is easy to cause problems such as power rent-seeking.The weak voice of the platform and the unfair environment caused by the two parties do not cause the dispute between the two parties.The solution to the phenomenon of "failure" is to introduce "neutral third party" to manage the market.The weak voice of the platform merchants and the unfair environment caused by the equivalent relations between two parties cause the dispute.The solution to the phenomenon of "failure" is to introduce"neutral third party" to manage the market.The government is the main force to maintain a fair and harmonious market environment,but unlike offline market,platform-mediated network market is a kind of knowledge-based market based on high-tech network technology,and Internet is the most active areas of technology and business model innovation.Stringent management will affect the market innovative,but market environment is too loose will lead the dispute cannot be resolved between the subject and merchants.Therefore,the "wide" and "narrow" management of the government have become the bottleneck of the chaotic phenomenon of the platform-mediated network market.As the main body influencing the government's reputation,the public is also an important part of the platform-mediated network market,and its evaluation is of great significance to government decision-making and market development.In this paper,we observe the influence of public evaluation on the management decision of the government through experimental method which based on the ecology environment of platform network market,so as to provide an opinion for the "wide" and "narrow" of the government's management,and to ease the relationship between the platform network operators and the merchants in the market,and also give the suggestions for the establishment of a good commercial ecosystem of the Internet platform.In this paper,using the dictator game,public goods game of Fehr and Nichola j.Raihani,and Redouan Bshary's quartet game build a research model,and building three experiments about the government's decision and the influence of the public evaluation to research more details.First,build a dictator game of "platform operator-platform merchants",then the government and the platform have no interest relations.The government in the case of dictator's unfair distribution can choose to punish the dictator,help the recipient or do nothing.Experiment 2 builds on the basis of experiment,it changes the condition with the government and the platform have the interest relationship.Experiment 1 and experiment 2 form a contrast relationship to observe whether the government's management decision is affected by the interest relationship.Experimental results for when the government has no interest relationship with platform users,the government is willing to use the technique of punishment to maintain market fair,but if there is interest relationship between them,the government tend to help.Finally,on the basis of experiment 2,experiment 3 is joined the public to reward and punish the government.By comparing the results of the experiment 3 and 2,this paper concluded that compared to the absence of the public,when the government is told their own decision-making behavior will be known by public and will be rewarded or punished by public,the government is more willing to do something,whether it is going to punish platform operator or help platform merchants.Government hope that their behavior can be recognized by the public,and get reward from the public rather than punishment.From the experiment 3 we can see public preference for the government decision-making.The results showed that when the unfair phenomena appear in platform-mediated network market,the public want to see the government do something.When the government pay for maintaining market order more,and the more public tend to admire the government.All of the government,platform operators,platform merchants and the public are important parts of the "ecosystem" of platform-mediated network market,and the coordinated development of the quartet can create alive market environment.Government as a "neutral third party" should weigh the interests relation,emphasis on public opinion,and pay attention to the democratic and scientific decision-making,then adjust management means in time.And the public as the supporting power of"ecosystem's development",it should make full use of its advantages,involved in the management action,and help the government make better decisions,thereby help platform-mediated network market to develop healthily.