Research On Interactive Relationship Between Net-mediated Public Sentiment And Local Government Credibility

In the development of the times, The increasing popularity of the network and the rapid development of Internet users have made the network media widely affect people’s life and have a more in-depth impact on Our political life.Replying on Network public opinion have been the major issue governments at all levels,Replying on Network public opinion is a important way that promotes the government credibility and establish the harmonious relationship between Officials and people.Network media changed the citizen participation in political style, making people and government interact communication,the government can collect public opinion through the network,the public through the Internet can express their own opinions,then form a network public opinion to monitor the government scientific administrative.So local government can through the reasonable network to public opinion replying, improve the image of the government of the people in the heartthen improve the credibility that constantly damaged.Therefore, Replying on Network public opinion and the government credibility can realize benign interaction.Network public opinion as a new phenomenon on the Internet era have a great influence on the government ruling and political life constantly to be reflected in real life,especially for the influence of the local government credibility.However, the research on network public opinion about the network to public opinion and especially the credibility of the interactive relationship between research appears more exiguous and lag.Therefore, from the Angle of public administration to clear up the network public opinion on the formation and development of the skeleton,Systemly analyseing and verbifying the interactive relationship between replying on Network public opinion and local government credibility is so important for enhancing the government network public opinion replying ability and strengthening the party’s ruling ability construction and enhance the government’s governing level.This paper takes public opinion events online in recent years and local government credibility as a background situation analysis,takes network public opinion characteristics and the government credibility structure as analysis framework, the government credibility places into into idea credibility, system and behavior credibility credibility three levels.And take recently happened hot network public opinion crisis as case analysis,analysis interaction process between the network to public opinion replying and the local governments credibility.This paper argues that the network public opinion characteristics of the network public opinion is very important to deal with the influence of the network public opinionreplying,and for the local government credibility influence is inestimable.And the local government credibility according to the structure of the concept, system credibility level of trust and credibility of network behaviour.they are playing more and more important role for Replying on Network public opinion.This article through case of replying on Network public opinion finds out the impacts on credibility and the plight of interaction between them. And then analysised the reason of the plight of interaction. Currently we use the traditional administrative way to deal with the new era network public opinion,did not insufficient attention to public opinion is important reason of the plight.In addition,the key is that government information public,untimely response after network public opinion events taking place,make public opinion crisis broke out.,the government is in the passive state.Therefore, local governments need to change from the idea, resolute system,make good use of network public opinion this "double-edged sword",play it of the positive role,realize benign interaction between replying on Network public opinion and the government credibility.