The Research On China's Socialist Ideology Construction In The New Media Era

In 1950 s,the ideological trend of ideological termination was launched in the west,which thought that the debate over the "left" and the "right" between capitalism and socialism had lost its meaning and the ideology had reached the end of history.However,facts have proved that the struggle in the ideological field has not ended,but it manifests through new carriers and methods.In the new media age,the western countries use the advantages of new media technology to intensify ideological export and infiltration into our country,which lead to a variety of social trends on the internet.The competition between ideologies is becoming more and more fierce,and it becomes more subtle and deceptive,thus seriously threatening the ideological security of our country.In such an era background,this paper makes a deep research on the subject of "the construction of socialist ideology in the new media era",which is good for us to seize the opportunity,meet the challenge,and create a new situation in the construction of socialist ideology,thereby enhancing the attractiveness and cohesion of China's socialist ideology in the new media era.Based on Marxism,this paper mainly adopted the methods of literature analysis,multidisciplinary research and comparative analysis to analyze and study the socialist ideology construction in the new media era.The full text is divided into five chapters:The first chapter introduces the research background of the socialist ideology construction in the new media era from the background of the selected topic,the significance of the selected topic,the research review,the research methods and innovation points,and so forth.The second chapter summarizes the concepts,contents and relevant theories of new media,ideology,socialist ideology and socialist ideology construction.The third chapter analyzes the new opportunities of the socialist ideology construction in the new media age from three aspects: the channels and scope,the innovation and development and the timeliness of construction of socialist ideology.The fourth chapter analyzes the new challenges of the socialist ideology construction in the new media era from four aspects: the dominant position,the mechanism of communication,the ability to manage and the guidance of public opinion of socialist ideology.The fifth chapter elaborates the ways to strengthen China's socialist ideology construction in the new media era.First is to follow thebasic principles of the construction of socialist ideology;second is to strengthen the construction of new media positions of the socialist ideology;third is to improve the transmission mechanism of the socialist ideology;fourth is to strengthen the new media governance;fifth is to build a good environment of network public opinion.