Study On The Spread Of Socialist Core Values Under New Media

The socialist core values is the concentrated expression of the contemporary Chinese spirit and the soul of rejuvenating the country as a whole,it embodies the common value pursuit of all the people,which is related to the social harmony and stability,the long-term peace and stability of the country and the prosperity and development of the cause of socialism with Chinese characteristics.Actively cultivating and practicing the core values of socialism since the 18 th CPC National Congress was put forward,it has always been highly valued and deployed by the CPC Central Committee,In the report of the19 CPC Congress in 2017,it was again clearly stated that it is necessary to cultivate and practice the core values of socialism,the socialist core values into all aspects of social development,and make it transformed into people's emotional identity and behavior habits.In order to transform the socialist core values into the people's emotional identity and behavior habits,it is necessary to spread the core values of socialism effectively.As a new medium of communication,new media has been welcomed and favored by the general public,which plays a more and more important role in the spread of socialist core values.Therefore,how to use the new media to effectively spread the socialist core values is an important issue worth discussing.This paper expounds the strategic significance of the spread of socialist core values,combs and summarizes the current situation of socialist core values of the new media communication,systematically analyzes the new media brings to the spread of socialist core values of opportunities and challenges,and explores the path of promoting the effectiveness spread of Socialist Core Values under the new media.In addition to the introduction,the full text is divided into four parts:The first part explains the concept and basic content of the socialist core values,and discusses the strategic significance of the spread of the socialist core values.The second part explores the concept and main types of new media,analyzes the transmission characteristics of the new media,compares the differences between new media and traditional media,combs the general situation of the development of new media,and analyzes the current situation of the socialist core values of the network new media,mobile new media and TV media.The third part analyzes the opportunities and challenges of the new media to spread the socialist core values.Among them,the opportunities offered mainly include: the form of diversity broadens the platform of spread;the extensiveness of users expands the radiant surface and influence of the spread;the form of multimedia enhances the attraction and appeal of spread;the immediacy and hyper-temporal nature of information transmission improves the speed and breadth of spread;the interactivity of information transmission enhances the affinity of spread.The main challenges are as follows: the openness and freedom of the new media spread impact on the dominant position of socialist core values;the shortage of new media propaganda talent reduces the effect of the spread of socialist core values;the virtual nature and anonymity of new media make the communication environment of socialist core values more complicated;the excessive commercialization of the use of new media makes the cultural ecological pollution of socialist core values spread;the fragmentation and mass information of new media make the content of the dissemination of socialist core values diluted.The fourth part,in view of the existing problems in the process of spread,thinking and exploring the ways of enhancing the effectiveness of the transmission of the socialist core value under the new media,that is: to seize the ideological position,ensure the dominant of the socialist core values;to promote the media literacy of new media communicators;optimize the environment of new media disseminates the socialist core values;use new media to innovate the way,means and content of spread.