Research On Service Strategy Of Small And Medium-sized Enterprises Legal Service Platform

With the gradual strengthening of the market mechanism in the allocation of resources,Small and medium-sized enterprises are becoming more and more dynamic market players.Market economy is also a legal economy.Small and medium-sized enterprises often encounter many legal issues in the fierce market competition environment.Due to the professionalism and diversity of legal issues,Small and medium-sized enterprises are often overwhelmed.The legal service platform for small and medium-sized enterprises,along with the development of emerging information technologies such as the Internet,big data,and the sharing economy,has unique service advantages and can effectively achieve the economies of scale,economy of scope,and other effects in the legal service process.The rapid and healthy development of small and medium-sized enterprises has important practical significance.Taking the legal service platform of small and medium-sized enterprises as the research object,the paper analyzes the current market demand for legal services of small and medium-sized enterprises on the basis of combing relevant literature and data,and conducts market research.It finds that small and medium-sized enterprises seek legal services through legal service platforms.The method is more acceptable but it is less satisfactory for the services provided by the platform.The survey also found that the legal service platform still lacks in terms of service efficiency,cost management,and convenience.Therefore,researching the service strategy of the legal service platform has important practicality and urgency.Taking the legal service platform as a research case,the paper concludes that the platform makes use of the convenience of the Internet and mobile Internet to build the "Sharing Law Department" to reduce the cost of the company,and to realize the mobilization of the lawyer's office and improve the efficiency of the lawyer's office.At the same time,the platform uses artificial intelligence and big data analysis technology to improve the efficiency of legal services for small and medium-sized enterprises.At this stage,legal service platforms have problems such as price competition,unclear marketing strategies,and low customer acceptance.This paper aims at formulating platform-accurate marketing strategies,optimizing platform promotion programs,optimizing platform functions,and strengthening value-added services for relevant issues,and helps legal service platforms to improve customer service satisfaction in order to achieve business growth in the legal service platform.Promoting the networking,mobilization,and sharing of legal services,allowing more small and medium-sized enterprises to choose legal service platforms to provide legal services,improve the efficiency of lawyers,promote the healthy development of the legal profession,and finally realize the Small and medium-sized enterprises,legal profession and legal services.