Research On The Policies Of Promoting The Marketization For The Elderly Care In The Changed Places

In the face of intensified population aging,increasing income?changing consumption attitude?increasing spending power of the elderly and weakening family effects,It is necessary to rely on the power of the market and pay attention to the development of the elderly care industry to meet the diversified needs of the elderly and relieve elderly care pressure.In recent years,policies have supported the development of the pension industry towards elderly health and elderly tourism.The eldly care needs have also moved from the basic physiological needs to spiritual needs and the consumption structure gradually changes from survival type to cultural leisure type.In this context,the elderly care in the changed places comes into being.As the development direction of the future elderly care industry,marketization is the best path for development of the elderly care in the changed places.Promoting the marketization for the elderly care in the changed places can bring good social and economic benefits at the same time.However,at present its level is still very low,and there are still many bottlenecks to be solved,and it need through various policy measures.How to use policy measures to solve problems and promote the marketization for the elderly care in the changed places will be the key issues to be solved in the research.This article uses literature research,case studies,and interviews,to deeply analysis the concept,the connotation,the development status,the implementation form,the characteristics,and reasons for choosing an marketization path of the elderly care in the changed places.And the article uses the support center for the elderly in Jiaxing Xiangjiadang and Harmonious group of Shanghai as two typical cases.Subsequently,the diamond model was used to analysis the internal and external environment and driving forces of marketization development of the elderly care in the changed places,and to summarize the existing advantages and problems,and make policy recommendations.The study found that,to solve the problem,we can use the following methods.First,investment in public resources directly,including incorporation into the overall system,increasing government funding and so on.Second,encourage civil support,including Promoting diversification of investment,developing old financial industry and so on.Third,Strengthen supervision,including the establishment of industry standards,Promoting industry norms.Fifth,Promote service guarantee,including doing.a good job of risk prevention and response,providing various products and so on.