Research On Personal Information Protection Of Online Shopping Consumers

The convenience and rapidity of online shopping make it the most common consumption mode in people’s daily life.However,the information age has two sides.When people enjoy efficient and excellent convenient services,it is inevitable that the protection of consumers’ legal information becomes a legal problem.The practice shows that the personal information of consumers in the network environment is becoming a kind of "product" of transaction.Under the temptation of huge economic value,some online platform merchants collect a large number of consumer personal information through their own advantages to obtain profits from the repeated sales.However,online consumers as a passive party can not know,in this case,online consumer personal information has become the consumer of the times.This not only brings adverse impact on the life of online consumers,even seriously threatens the security of network transactions,but also realizes the problem.In order to explore the protection path of consumers’ personal information rights in the network environment,this thesis makes in-depth research from different aspects,the main contents are as follows:The first chapter is the introduction,from the perspective of problem consciousness,the author thinks about the protection of personal information in the existing online shopping consumers,and analyzes the legal significance with theory and practice;The second chapter discusses the basic theory of personal information protection of online shopping consumers,and analyzes the concept,characteristics and necessity.The third chapter,from the perspective of comparative law,makes a systematic investigation on the protection of personal information produced by online shopping consumers abroad,especially for different legal systems and different national legal systems,studies the personal information protection system of online shopping consumers,obtains the reference experience and makes some thoughts on the system construction combined with themselves.Chapter four discusses the forms and reasons of this kind of legal problems through the current situation of our country.This thesis mainly describes the forms of personal information infringement of online shopping consumers,such as unauthorized collection,sale and utilization,and then analyzes the reasons from the legislative system,the current situation of supervision,the weak awareness of personal information protection and the absence of relief mechanism.Chapter five explores the necessary path of the governance of online shopping consumers in the protection of personal information,and makes the corresponding system design for the problems raised in this thesis.We should try to explore the legal protection system of personal information of online consumers suitable for our country,guarantee the personal rights and property rights of online consumers,promote the sustainable and healthy development of online consumption and maintain social harmony and stability.