The Status Quo Of Private Kindergarten Household Consumption Expenditure And The Analysis Of Its Influencing Factors In Lanzhou Urban Area

Education plays a more and more important role for personal growth and social development. In the past decade, China's urban households education consumer spending grow substantially, Especially the proportion of early childhood education expenditure on household consumption expenditure is larger and larger. Many of the early childhood education spending data inspired people to pay close attention to preschool education and to discuss it, people also express the more confusion and doubt to family education consumption.In this paper, analyze the survey data of 410 infant families' consumer spending for 2014 in the Lanzhou city private kindergarten. Descriptive analysis the concepts of family education consumption, education spending levels, education expenditure structure and education consumption satisfaction, variance analysis the family factors, patriarch factors, infant factors and social factors who influence the infant family education expenditure.The result displays that family factors of family income, parents' level of education, parents' occupation type, parents' age and infant factors of the kindergarten class, gender, and Whether or not the only have a significant impact on family education spending in the many factors that influence family education spending levels. According to the results of the survey, we can conclude some intimateness:the consumption idea of infant family education is not enough rationaly;the spending level of Lanzhou city private kindergartens childcare consumer is higher; the satisfaction of family education consumer is higher; the pressure of children's family in the process of education consumption under are heavier. Aim at the above situation, this paper presents some recommendation. For example, correct infant parents' view; treat the preschool education consumption question rationally any further; infant education fees should be more standard; Increase the power of government regulation; deploy the education resources rationally. All of this to make preschool education career develop orderly.