Mass Aerobics Square Development SWOT Analysis

With the progress and development of the times, people's living standards and health awareness growing, especially since the implementation of the National Fitness Program, the country set off a wave of national fitness campaign development and gradually rising to become a national strategy. "Theory to guide practice is the basis and premise," a sport with great vitality in order to obtain a deeper level of development, it must have a strong, viable force as the strong backing of scientific research, public aerobics is no exception. Carry out mass aerobics response of the "National Fitness Program," the call, conforms to the development trend of the times, it developed its own unique advantages for the effective implementation of the National Fitness Program has contributed more actively implement the nationa l fitness the concrete implementation of the plan and reflect.At present, China's sports undertakings with the strong support of national policy development is booming, mass sports is constantly developing climax, participate in sports fitness is becoming an integral part of people's lives. At the same time, people's fitness requirements are also increasing, after they emerged in a number of emerging fitness programs and recreational sports. Large numbers of new fitness program will undoubtedly develop mass aerobics project a certain impact. Therefore, the mass aerobics only adapt to changes in the trend of the times and adapt to changes in people's health needs and requirements in order to achieve lasting development.This article from the perspective of s ustainable development of the mass aerobics start, the use of management theory of SWOT analysis of mass aerobics to popularize sports activities in the square-depth knowledge of excavation and research, to find its hidden knowledge, find intrinsically linked, analyzing the advantages and disadvantages of their presence in the square sports activities, predict future trends. Thus timely and appropriate thing to make appropriate adjustment appropriate, in order to promote the healthy and sustainable development of the mass aerobics.In this paper, SWOT analysis, and the public plaza aerobics were the advantages of the development, analysis of weaknesses, opportunities and threats. Related results are as follows:(1)The main advantages of Mass Aerobics in the promotion and popularization of the square are : with physical fitness, improve physical fitness, health promotion function; can shape fit body posture, showing perfect body; with mold character, purification of the soul; a high degree of artistic, ornamental, consistent with the public the pursuit of beauty; forms to meet the needs of different mixed crowd participation; do not ask for the venue, the activities can be adapted to local conditions; low fitness cost, in line with the general sporting public co nsumption; ease of communication, guidance, easy to learn, easy to promote(2)The main disadvantages of mass aerobics sports in the promotion and popularization of the square are : self-positioning is not clear; its development model is not perfect; the contents of a single project undertaken with the public health needs of a gap; the relative movement is too complicated; the lack of professional fitness instruction, exercise unscientific; management system is not improve organizational forms scattered.(3)Popular aerobics sports in the promotion and popularization of the main opportunity to: post-Olympic era fitness craze struck; fitness aerobics implemented for the public and the popularization of expanding the development space; sports consumption growth for the Chinese public and the popularization of aerobics created favorable conditions; people gradually increase awareness of fitness; network media development has increased people's awareness of the public aerobics; era into the people's spiritual life requirements.(4)The threat to the popularization and popularization of the popular aerobics sports in the Plaza is mainly: media propaganda is not enough; monotonous way to promote the project, lack of propaganda; some deficiencies plaza own management; new projects continue to impact and challenges; the mass aerobics vague awareness project, the content is easily assimilated; participation in primary sex population characteristics obvious gap between the age distribution; small site area, exercise poor environment.Based on the SWOT analysis presented promotion strategy Mass Aerobics Square development are: to strengthen the propaganda, to develop a variety of communication channels, sharing resources, accelerate the popularization of mass aerobics; the government and relevant departments to establish a long-term promotion mechanisms and increase public aerobics promotion support; to build multi- level mass aerobics content development, constantly enrich and improve the content of aerobics workout; emphasis on scientific research, improve project system; organize comprehensive guide Training, training way to broaden and increase the mass aerobics teacher team building and training; actively absorb learn and broaden aerobics development of ideas; the formation and training of outstanding public aerobics instructor; the government should intensify support for the expansion of sports investment funds, so that the construction of venues and facilities have adequate financial guarantees; grasp staff, and continuously improve the management organization aerobics; to "race" to promote development, play a role in promoting competition, so that the mass popularity of aerobics; establish and improve public Aerobics and innovative mechanisms; scientific concept of development to strengthen the scientific aerobics.