Sino-US Comparative Research On The Lottery Operation Management

Sports lottery operation management is the national sports administration and the local provincial and municipal sports bureau and lottery management center of sports lottery in distribution, sales planning, implementation and control process, including sports lottery issuance and sales management, the management of the sports lottery so far and the herd management and so on a series of management activities, is related to sports lotter punters the floorboard of the management activities Simple sports lottery operation management is about the sports related aspects of management.lottery operation management, or related to sports lottery this special commodity in the operation of each related Through comprehensive comparison study found: first of all, sports lottery in China on the issue to report sports bureau approved by the state council issued solely by various provinces and cities. Second, China's sports lottery management by administrative and operator is concentrated in the center of the lottery management pattern. With the method of touch stone across the river management of sports lottery. Is the first bridge across the river after marketing management model..Third, in the management of the punters, China sports lottery management center focus on sales of lottery tickets, and neglected the punters mental health problems. Fourth, China sports lottery in the process of distribution, has the problem of high cost of distribution. Fifth, the use of funds in China open and transparent.Fifth, the use of funds in China open and transparent. Sixth, in proportion to the slipper on the regulation of China sports lottery is more rigid, lack of put the prize in the chest and back together like the United States which can adjust the elastic scaling. Seventh, China sports lottery product positioning for the brand goods, this is different from the United States for lottery product positioning.In the face of my problems existing in the sports lottery, the author aimed at these problems refer to the American lottery related information, and makes a preliminary comparative analysis, draw lessons from the United States in the lottery ticket management and operational aspects of reasonable, Combined with the actual conditions of China sports lottery, corresponding Suggestions are given.