Research On Development Strategy Of TC

With the development of politics, economy and culture, early education has been more and more popular in the world in1960 s.Many theories about early education appeared. In recent year, in order to adapt to the trend, China pays more attention to early education. At the same time, many early education institutions appear.Early childhood institutions can bring huge economic and social benefits, as well as face the pressure of competition, Many institution go bankrupt after several years.‘TC'was imported in 2004 and it is one of the typical cases that an institution become more and more deserted. In this article, the development strategy of‘TC'is the research object. I research on the external environment of the institution by theories and methods of strategic management, economics, management marketing, financial management, financial statements analysis, human resource management courses. To find out the trend of industry and the industry internal competition, analyzing the opportunities and threats faced by enterprises. To analyze the advantages and disadvantages of the enterprise by deeply research and then draw up the Strategy and target.After the research, we find that If an early childhood institution polar exploration market with scientific marketing tool bases on education law, It will get both economic and social benefits. Institution like ‘TC'should improve its developmental strategy to strengthen its position in the industry.