| At present,with the continuous development of the Internet,popular culture has increasingly become the mainstream culture among college students.The prevalence of popular culture will influence the values of college students to some extent.As one of the three pillars of colleges and universities,college libraries shoulder an inescapable responsibility in guiding the values of college students.The purpose of this paper is to explore the research and optimization strategies of the university library’s guidance of college students’ values under the background of popular culture.This study adopts the methods of expert interview and questionnaire survey to analyze the current situation and existing problems of the value guidance of university libraries from the perspective of the guiding consciousness and ability of university libraries to college students,the guiding methods and how to improve the attractiveness of college students.In view of the problems,the paper puts forward specific measures to strengthen the theoretical education of values for college students and optimize the cultivation of values for college students in combination with popular culture and excellent traditional culture,as well as to make effective use of mass media platforms from the perspective of creating a good building environment and college students’ interests.It also points out that future research can further explore the effectiveness and sustainability of the value guidance of university libraries. |