A Study On The Changes Of University Students' Values And Educational Countermeasures Since The Reform And Opening Up

Since the reform and opening up, Chinese economic, political, social,ideological and other fields have undergone major changes, college students, as one of the main body of the special social groups and the reform and open policy dividends. With the development of economy and the perfection of the political system, enhance the quality of life, the global and the degree of modernization in advance, the ideological field especially the field of values will inevitably change.Values is a social, ideological, and cultural system of core and soul,representing this society to advocate and against normative judgment plays a value orientation in the activities of people, to arouse the emotion and value standard. Since the reform and opening up, Chinese College Students' values change overall is positive, but there are also some problems, such as value subject personalization, enjoyment value goal, value realization. Based on the diversity of social development and times, with socialist core value concept as a guide, the use of a variety of ways and means to strengthen the Chinese excellent traditional culture education and ideological and political education,enhance the students recognize and consciously The ability to resist erroneous ideas, the release of the positive energy of College Students' values has become a problem to be solved in the field of values.This article from the value view of connotation and related theory are discussed and values of college students the reality of the situation, through since the reform and opening up four times the value of the concept of survey data(1987, 1998, 2004, 2015) the comparison and analysis of College Students' values of changes and the causes and exploratory on college students in the present stage of value view education countermeasures research. The full text is divided into four parts:The first part, from the concept, content, structure and other aspects of the value of the exposition, and to make clear the value of the changes in the value of college students.The second part, through the Rokeach Values Survey, survey and analysis of the characteristics of College Students' values, and compared with the 1987,III1998, 2004 survey data and correlation.In the third part, in the data analysis based on, to grasp the new characteristics of the value orientation of college students in the present era,clearly present in the college students' values existing problems. From the economic, political, social, cultural and. Analysis of college students value the change of the view of the main reasons.In the fourth part, based on the social development, the paper discusses the changing trend of College Students' values, and puts forward the relevant educational countermeasures, which provides a realistic way for the university values education.