Study On The Consumption Concept Of "Micro Era" In China From The Perspective Of Ecological Civilization

With the continued in-depth reform and opening up,China's booming economy,the gradual transformation of our economic system,our consumer environment has changed,people's consumption concept also will be a tremendous change.Since2010,micro-Bo as the representative of a new model of Internet instantly popular as mainstream consumer groups in this 70-00 generations,thus gradually opened our "micro-era" the big screen."Micro-era" to bring a lot of convenience,communication is more convenient,more rapid dissemination of information,consumption more independent.At the same time,some of the inappropriate consumption uncivilized phenomenon also began to appear and spread rapidly,such as excessive consumption,conspicuous consumption,and a series of bad wantonly wasteful consumption phenomenon,ecological resources and economic development suffered a great degree of damage and obstacles.Ecological civilization as a new form of development of human civilization,in order to focus on sustainable development for various real serious problems,such as natural resources increasingly scarce,increasingly serious environmental pollution,ecosystem destruction,etc.,put forward a new development concept.I was at the 18 th Party Congress party actively promote the concept of ecological civilization,and proposed a "five in one" overall layout,the construction of ecological civilization formally incorporated into the Chinese characteristic socialism construction.This topic research content includes: first,from the traditional Chinese consumption,consumption view of marxism on the basic theory,put forward the ecological civilization,and explains its connotation,can sustainable development,harmony,something relevant,dynamic balance,and explains the meaning ofecological consumption,and compared with the green consumption,moderate consumption,sustainable consumption,it is scientific and reasonable.Secondly,analyses the concept of the "micro age",content and features,analyzes the China's reform and opening-up consumption status quo and existing problems,and interpret the cause of the problem.Finally,focuses on the detailed discusses the "micro age" in our country under the necessity of constructing the ecological consumption,namely,promote construction of "two type society" in our country,promote social justice,is conducive to the healthy development of the people,promote the construction of ecological civilization in our country.And presents how to actively guide our country to build the ecological consumption under the "micro era".In this paper,under the Perspective of Ecological Civilization "Micro-era" consumption concept study to explore a way to meet the culture of ecological consumption concept of ecological civilization,in order to guide China's consumption concept of "micro-era" under the able direction toward a fair and impartial toward the direction of scientific and rational,sustainable development.