Study On The Development Of Leisure Sports Consumption Of Urban Residents From The Perspective Of Ecological Civilization

With the continuous promotion of healthy China and national fitness strategy,people's health awareness is increasing,which promotes the rapid development of leisure sports consumption and plays an important role in promoting the development of national economy.In the context of the transformation and upgrading of China's residents' consumption,encouraging and expanding leisure sports consumption is an important guarantee to maintain stable economic growth.At present,China's leisure sports consumption has entered a new stage of development.The content of consumption has gradually changed from physical consumption to participatory consumption and ornamental consumption.The consumption mode shows a trend of diversification and personalization.The huge consumption demand makes it a new economic growth point.However,there are a series of problems in the process of consumption,such as weak awareness of ecological consumption,destruction of ecological environment,imbalance of consumption structure and consumption alienation,which seriously hinder the sustainable development of leisure sports consumption.How to improve the ecological consumption awareness of urban residents,guide healthy,green and civilized consumption mode,and promote the sustainable development of leisure sports is an important issue.At the 18 th National Congress of the Communist Party of China,the construction of ecological civilization is included in the overall layout of "five in one",which provides strategic ideas for the realization of the sustainable development of the Chinese nation.From the new perspective of ecological civilization,we can examine the practical problems in the leisure sports consumption of urban residents,find out the fit point between ecological civilization and the practice of leisure sports consumption,and improve people's physical and mental health and quality of life And spiritual culture.It has important theoretical and practical significance to promote the healthy development of leisure sports consumption and the construction of urban ecological civilization.This paper takes the phenomenon of leisure sports consumption of urban residents in China as the research object,from the perspective of ecological civilization,studies the problems of leisure sports consumption,and puts forward the development strategy of leisure sports consumption.It not only provides a new theoretical perspective for the research of leisure sports consumption,but also an attempt to expand the research field of leisure sports consumption,which has certain theoretical innovation.This paper uses literature,questionnaire,mathematical statistics,case analysis and other research methods.First of all,this paper expounds the core concepts and related theories of leisure sports consumption,expounds the logical relationship between ecological civilization and leisure sports consumption from the connotation of ecological civilization and the development concept advocated,and then puts forward a new direction of leisure sports consumption development in the perspective of ecological civilization;secondly,in the context of urban residents' leisure sports consumption structure,consumption motivation and consumption intention Based on the investigation of knowledge and so on,this paper discusses the existing problems;thirdly,taking leisure diving as a case,through the analysis and comparison of typical leisure diving at home and abroad,and puts forward the development strategy of leisure diving from the perspective of ecological civilization;finally,according to the problems of leisure consumption,this paper puts forward the development countermeasures of leisure sports consumption of urban residents from the perspective of ecological civilization.The conclusion of this paper is that the development of leisure sports consumption of urban residents from the perspective of ecological civilization can be considered from the following aspects:(1)integrating the concept of ecological civilization,improving the supply of leisure sports ecological products;(2)improving the income level,enhancing the ecological consumption ability of leisure sports;(3)improving the consumption ability of spiritual culture,promoting the free and all-round development of human beings;(4)strengthening the environment Consumption education,establish the concept of ecological consumption;(5)establish and improve the relevant laws and regulations,guide the ecological consumption of leisure sports.