Study On Current Issues & Strategy For Branding Management Of Private Vocational Training Institutions

Since the nineteen seventies and eighties, our country will gradually turning the development of the eyes to education-related industries, where the field of education began to conduct in-depth and comprehensive inquiry, so that China’s education has been considerable development.At the same time, efforts to promote the lifelong learning system to build and promote a learning society, to create a universal active learning today, to have a career development needs of the adult population as the main training target, in order to improve their professional skills for the purpose of private development adult vocational training institutions began to emerge and gradually improved, our education system has increasingly become an irreplaceable a new form of education. However, we also found that the rapid development of China’s private vocational training institutions has also brought new problems and challenges. Private adult vocational training institutions have appeared in large numbers, in this case, how to stand out in the entire field of vocational training place, to become every person engaged in private vocational training worth considering.Brand competition becomes more and more important in today’s society, more and more intense, but many training institutions do not recognize the importance of brand, cannot set up their own brand, they have no idea of brand management, I do not know where to start, resulting in not accurately positioned on the market, cannot grasp the initiative development. Development of private vocational training institutions have double educational and commercial property, based on the premise of educating people in the next, to achieve its profit commercial, this time, how to develop, in which direction the development is very important. Therefore, this study private vocational training institutions for the study, from the perspective of brand management to analyze the problems existing in the development and application of the principles through education, raised private vocational training institutions in the development strategy of brand management, try summed up a set for the entire market for adult vocational training institutions brand management paradigm.This study used questionnaire method, and private vocational training institutions, complemented by a small number of interviews of employees, engaged in vocational training for the staff sample sampling, questionnaire obtained by Excel2007, SPSS21.0 statistical software for data collation and analysis, try to explain the following five aspects of private vocational training institutions brand management in the current situation, problems and countermeasures. The introduction describes the background of the problem, innovation and deficiencies and the purpose and significance of this study, and the study on the current situation in the domestic and international issues were analyzed to select research methods, developing research;Then the study involves the concept to define, identify and support the theoretical basis of this study, so evidence-based articles;The context of the entire training market environment and some knowledge of branding, by designing the questionnaire, questionnaires, summary now appears Situation of private vocational training institutions brand management- Central African practitioners professional education accounts for a large amplitude comparison, poor training and research capacity development, teacher development problems, to enhance the professional competence of staff is not taken seriously, the concept of branding is weak, enterprise development characteristics is not strong, the lack of brand awareness, crisis management, deception, exaggeration, bad faith and so serious, no training market access standards;The causes by SLEPT analysis environmental community education and internal training institutions, "five-star" concept model analysis to identify private vocational training institutions in the brand management issues;Through research and combing the whole article, in conjunction with their adult vocational training institutions in private practice experience, appear now summarize our private adult vocational training institutions in brand management in which development strategies should take, according to the survey attempted to provide a series of great education for our environment, any private vocational training institutions in brand management should pay attention to and follow the recommendations paradigm.