Study On The Strategical Treatment To The College Students Ideological And Political Education With Communication Theory

Facing the new situation of economic globalization and social informationization,the ideological and political education of some concepts and methods are seem to be very not adapt,to some extent,limits the effect of ideological and political education.Therefore,from the Angle of combining theory and practice of research to improve the effect of ideological and political education the feasibility of the method,the current ideological and political education workers is an urgent need to solve the problem.This article tries from the college students' ideological and political education and research this new perspective of communication studies,discusses how to use the theory of communication related innovation of ideological and political education ideas and methods,to adapt to the changes in the current development of subjective and objective conditions,the realization of the ideological and political education effect optimization.First of all,from the educators of the ideological and political education,education contents and educatees,environment and so on four aspects analyzes the information age the challenges facing the ideological and political education,it is concluded that the idea of innovating ideological and political education as well as the methods of real demand.Then,from the point of theory,this paper discusses the reference to the "gatekeeper" theory of communication,"agenda-setting" theory,theory of "audience" "spiral of silence" theory and so on to improve the feasibility of the effect of ideological and political education,and on the basis of using empirical research method,further verified the reference to the communication theory to improve the effect of ideological and political education effectiveness.Finally,based on the combination of theory and practice,put forward the theory of communication of the college students' ideological and political education work of some enlightenment: one is to optimize the ideological and political education workers quality,including transmission quality,ideological and political quality,professional quality,etc.,in order to improve its control ability of college students' ideological and political education and leading ability;The second is to improve the ideological and political education information the acceptability and effectiveness,feasibility and guidance for enhancing information,accurately grasp the education opportunity and reasonable use of communication skills,etc.;3 it is to adapt to the college students' ideological and political education accept psychology of audience,including respect for the subjectivity of college students the audience,theaudience for college students individual differences,grasp the college students the interest of the audience demand,give play to the role of "opinion leaders" in the college students,pay attention to the influence of group norms,and so on,to enhance the pertinence and effectiveness of the ideological and political education.Four is to strengthen the construction of campus environment,a strong environment for ideological and political education,to avoid the negative effect of "spiral of silence".In short,the ideological and political education is a special kind of communication,this thesis is on the basis of the theory of transmission to increase college students' ideological and political education to accept.