Research On The Propagation Mode Of Ideological And Political Education On Social Media In Universities

The rapid development of social media has brought many new opportunities and new challenges to the ideological and political education. Fully grasping the initiative to explore new territory and dominance of ideological and political education in the social media has become the new promising subject of ideological and political education.In this paper the carding of the relevant literature is carried out and analyzed about the favorable and unfavorable conditions of Social media modes of Propagation about Ideological and Political Education. Then this paper proposed to build modes of Propagation of ideological and political education on the social media on the basis of the questionnaire statistical analysis in order to seize the commanding heights of the ideological and political education spread on social media.This paper first analyzes the existing Ideological and Political Educators' modes of Propagation on Social media and college students' usage of modes of Propagation about ideological and political education on Social media,then with the method of mathematical and statistical way of T test and ANOVA compare the difference and correlation between the two sides and the following conclusions:1 There was a significant positive correlation among the various dimensions between college students' usage of modes of Propagation about ideological and political education on Social media and Ideological and Political Educators' modes of Propagation on Social media.2 There was a significantly different between the dimensions of the contents of college students' usage of modes of Propagation about ideological and political education on Social media and the different grades of the students.3 There was a significant difference between the Perception Dimension of Ideological and Political Educators' modes of Propagation on Social media and the different grades of the students.4 There was no significant difference on the communication carriers on university students of different gender?political affiliation?grade and profession in the process of ideological and political education information dissemination.Finally, this paper proposes methods to build Propagation modes of ideological and political education on social media: the prerequisite is to implement social media integration strategy,the basis is to establish equal "mutual broadcast" model between teachers and students,the emphasis is to spread ideological and political education content of different grades in the edutainment,the key is to promote the results of dissemination on social media.