Campus Culture In Higher Vocational Colleges Social Media Research

As an important part of social culture, development and dissemination of campus culture in higher vocational colleges is an important foundation of steady, rapid and healthy development of higher vocational colleges. With the rapid development of media technology, vocational campus culture spread a dramatic change in the production and development of social media, to the campus culture, especially vocational colleges campus cultural communication, both opportunities and challenges. This paper has a certain practical and theoretical significance. This paper analyzes the meaning and types of vocational colleges campus culture of social media communication, transmission components and mode of transmission, dissemination and propagation characteristics discussed vocational colleges campus culture of social media communication situation and existing problems, and put forward a sound Vocational Campus Culture social media communication strategies and suggestions.This paper argues that the campus culture of higher vocational colleges social media spread is higher vocational colleges campus culture spread through social media. Content will be based on the propagation of Campus Culture in Vocational Colleges social media communication is divided into three types :the spread of material culture, institutional culture communication, spiritual and cultural dissemination; and media-based Campus Culture in Vocational Colleges social media communications including microblogging platform, instant messaging, campus website and campus forums and other four media forms. Vocational College main campus culture of social media spread mainly school administrators, teachers and students, spread mainly include school environment, school chara cteristics, school ethos and management information. Dissemination of the Campus Culture of Vocational College social media communication can be divided into interpersonal communication, group communication and mass communication, three in the social media environment has emerged as the new features, and first appeared in the integration of social media platforms first. Campus Culture of Vocational College propagation characteristics are as social media content simple forms, lively, spread quickly and easily, spread body diversity, spread and disseminate precise positioning highly interactive. Senior Vocational School campus culture spread in social media, there is a two-way interactive law, dual power-control laws and laws of cultural selection. Currently Vocational College Campus Culture Chinese social media communication has been noticed, mainly for the material and cultural dissemination richer, more vivid cultural transmission system, the spiritual and cultural spread more freely, spread participation increased. Vocational Campus Culture Social media communication is the "double-edged sword" in bringing the advantages of spread while producing some problems, such as the dissemination of the contents of the surface, homogenization and fragmentation. Improve and perfect the measures and countermeasures China Vocational College campus culture of social media spread mainly to improve dissemination of the contents of campus culture, rich in the form of campus cultural communication, to establish a correct view of the spread and improve their media literacy and cultural selection of new capacity, and integration of the campus Social media communication resources.