The Research On The Development Of Sports Industry In Jiaxing Under The Opportunity Of Policy Promotion

In October 2014, the State Council issued the "on accelerating the development of the sports industry promote sports consumption of certain opinions", the national fitness rose to national strategy, to enhance the people's physique, raise the level of health as a fundamental goal, the sports industry as a green industry, a sunrise industry support, and strive to 2025, the total size of the sports industry more than 5 trillion yuan, and become an important force to promote economic and social sustainable development. This is the country from the industry point of view for the development of sports industry set tone, the future development of sports industry is worth looking forward to. So far, the sports industry ushered in the introduction of policy intensive.Sports industry future development of space. The Jiaxing City sports industry as a starting point, specifically on a prefecture level cities how to grasp the support of the national sports industry development opportunities, learn from the advanced experience of the developed cities at home and abroad, to further promote the Jiaxing City sports industry sustainable development.Content and method of this study are: the comparative analysis based on the current situation of the development of the sports industry,the use of statistical data, literature, comparative analysis and other research methods on exploring how to grasp opportunities for the development of sports industry, and promote the healthy development of the sports industry in Jiaxing City.The main conclusions are: sports industry is a new kind of green industry, in Jiaxing is still in the growing stage of development, JiaxingCity sports consumption growth rate is still lagging behind in the total consumption level of residents. The sports industry in Jiaxing City, facing the fierce competition at home and abroad, we should give full play to the guiding role of government, grasp the country vigorously support the opportunity for the development of the sports industry, on the development of sports industry of scientific planning, to promote the development of sports industry development policy system and institutional mechanisms, to build the platform of the sports industry,sports industry and related industries to promote integration and development, highlight the local characteristics of sports industry, expand sports consumer market, further to effectively drive the Jiaxing City sports industry sustainable development.The innovations of this paper are: topic in Jiaxing City as a case study of sports industry, with certain practical significance and practical application value, under the national policy to actively promote the development of sports industry background analysis of Jiaxing City sports industry development, has certain forward-looking; needle of the question of the transformation of government functions, policies to improve the adaptability, stimulate the vitality of the market strategy, in the current economic development of the new normal has strong pertinence.Deficiency in this paper are: This paper in Jiaxing area characteristics of sports industry, such as traditional sports industry and emerging sports fitness entertainment project research is not deep enough,investment in the policy, policy research to the traditional sports project and emerging sports fitness and entertainment fire fee project docking mode, how to make social forces involved in sports events to undertake and organize, give full play to the creativity of enterprise specific path is not enough clear has been suggested. The author will continue to carry on the research to the above questions based on this research.