The Study Of Ideological And Political Education Function And Optimization Of Campus Public Service Advertising

Public service advertisement in colleges and universities refers to a kind of activity that conveys mainstream value and behavioral norms to teachers and students.The activity is carried out with the method of taking advantage of attractive artistic expression and supported by colleges or other social groups in the sphere of colleges and universities.Moreover,the activity has many features,such as permeability in methods,specific in objects,persistence in processes and so on.Campus public service advertisement in colleges and universities,as an expressive way of the mainstream ideology and values,keep internal consistent with ideological and political education in colleges and universities.The public service advertisement mainly shows its consistent fundamental objectives,interlinked main parts and similar processing ways.The public service advertisement is very important for colleges and universities to strengthen their effectiveness of ideological and political education.Because it is helpful for optimizing carriers of ideological and political education,widening the space of ideological and political education,strengthening its artistry.The function of ideological and political education reflects in many respects such as value orientation,incentive education,cultural identity,human concern and so on.But at present,Campus public service advertisement is faced with so many problems in not paying adequate attention to its educational value,not rich cultural meanings,short of innovative publicity,unsound related safeguard that its function has no chance to give full play.Therefore,in order to effectively play the ideological and political education function of campus public service advertising,some measures will be proposed,which focus on appreciation of its educational value,improvement of its cultural meanings,innovation in its publicity,establishment of sound related safeguard system.It will give full play to the positive role of creating a good campus culture atmosphere and focusing comprehensive educational environment.