Study On Marketing Strategies Of Quanzhou Information Engineering College

Since the reform and opening up, Quanzhou private higher education, though starting late, but has developed very fast. To serve the local economic construction,the majors of Quanzhou private higher education have the distinct characteristics of the local industry. Therefore, the economic development of Quanzhou and its private higher education promote each other. Quanzhou private higher vocational colleges have achieved great development both in terms of scale and quantity especially in recent years. This brings a pattern of equal shares with the development of public higher vocational colleges and prepares a large number of skill-oriented personnel for the local economic development. With the thorough development of the Cross Strait Economic Zone construction, the development of Quanzhou private higher vocational colleges is confronted with opportunities as well as challenges. Facing the higher requirement of Hercynian strategy and the competition with public higher vocational colleges, timely introduction of marketing strategies becomes an important means of maintaining competitive advantage for Quanzhou private higher vocational colleges.This article first introduces the background, meaning, methods and the innovative of this research. Then taking the marketing theory and that for colleges as guidance it summarizes the research on domestic and abroad college education marketing theories. Among Quanzhou Private higher vocational colleges, Quanzhou Information Engineering College is one of the representatives, so this paper takes it as the research object of cases. Summarizing the chances and threats the college faces by SWOT, it also analyzes the main issues currently existing in this college on the college scale, development funds, educational ideas, teaching staff and social service function, etc after visiting and distributing questionnaires to Quanzhou Information Engineering College. Through investigation, it analyzes the currently existing main problems and their causes of the college. It also puts forward the adoptable marketing strategies for the college based on the relevant marketing theories such as the brand marketing strategy, 4C marketing strategy, and the 4Pmarketing strategy on carrying out social practice. The conclusion of this paper will be of some help to other private higher vocational colleges in formulating marketing strategies, which is the innovation of this article as a practical paper.