Study On Enrollment Marketing Strategy Of Guangzhou Modern Information Engineering College

With the continuous deepening of the reform of China's college entrance examination and the rapid development of higher vocational education,the competition in recruiting students is becoming more and more intense.This has a certain impact on private higher vocational colleges.Recruiting students plays a key role in the survival status,development direction and development speed of private higher vocational colleges.Therefore,it is important for a college to do a good job in building a public image,so that the school's popularity can be guaranteed and can attract more good students.Higher vocational colleges and universities should highlight their strengths and characteristics in this competition and build their core competitiveness.It is necessary to establish a new position based on the status quo,seek new development and achieve new breakthroughs.This paper takes the practical problems faced by the enrollment of Guangzhou Modern Information Engineering College as the starting point,conducts theoretical analysis and empirical research,analyzes the existing enrollment marketing strategy and propaganda mode of Guangzhou Modern Information Engineering College and finds out some drawbacks.The author uses the new marketing perspective to reorganize the existing resources of the school,reorders them,explores some new enrollment marketing strategies and develops relevant measures to ensure the smooth implementation of the new enrollment marketing strategy.The paper provides new ideas for the formulation of marketing strategies for other private vocational colleges.