Research On The Scientific Literacy Of University Students Improving Study In The Context Of New Media Technology Communication

The rapid development of new media technology,leading us into a new era,Update of mobile phones,computers and other mobile devices,the rapid development of digital media,both for the transmission of information has provided a broad space.As a medium of communication,new media has its unique characteristics,The spread of new media forms more diverse,The content more rich,More timely information feedback,Along with the development of The Times is the advantage of new media,So the spread of new media technology has obvious characteristics of era.Scientific literacy is an important part of college students' comprehensive quality.College students as the country's hope and the future,the scientific literacy of college students is particularly important,The establishment of the scientific literacy of university students is related to their establishment of innovation spirit,the realization of self-worth,ability to solve the problem,And affects the development of science and technology system in China,the progress of the economic level of its promotion.In the face of the information society,The trend of the development of knowledge economy is obvious,The spread of science and technology more and more important,College students active thinking,easy to accept new things,is one of the main use of new media crowd,so through the new media for the dissemination of science and technology to enhance the scientific literacy of college students will be twice the result with half the effort.In recent years,the scientific literacy of college students is more and more attention,to enhance the scientific literacy of students is the basis of cultivating innovative talents in China,the research on scientific literacy of university students in the new media communication,for cultivating talents in Colleges and universities of our country and enhance the scientific literacy of the public are of great significance.First of all,the paper combs the related concepts,and expounds the characteristics of new media communication of science and technology;Secondly,through the analysis of the existing problems of new media technology communication,From the two aspects of positive and negative impact,the status of College Students' scientific literacy in the process of new media technology communication is expounded;Then,respectively from the defects of science and technology communication,government's relative neglect of science and technology communication,the disharmony of the educational system in Colleges and universities,the lack of scientific literacy of College Students these four aspects of the Specific analysis of the reasons for the negative impact of new media technology communication on College Students' Scientific Literacy;Finally,countermeasures to improve the scientific literacy of college students is proposed to deal with the new media dissemination of science and technology,including optimize the lack of science and technology communication,strengthen government departments to strengthen,the reform and innovation of higher education system,enhance students' self-cultivation.