Research On The Development Of Jiangxi Brand Sports Events From The Perspective Of National Fitness

"13th Five-Year" in the new era,the prosperity and development of the sports has brought new opportunities,new sports industry recognition and support,host brand sports event will become the biggest highlight of each big city.To build brand sports events,Jiangxi is just in the initial stage of exploration,the lack of scientific research.This article through the analysis of the development status of Jiangxi province brand sports events and the basic mode of operation,the analysis of brand sports events in Jiangxi province key city of social development,the Jiangxi brand sports events and sports events in Hunan were analyzed,proposed to build the development pattern of Jiangxi province sports brand "three-in-one" agglomeration effect + diffusion culture the.For the success of Jiangxi province to build the characteristic brand sports events put forward relevant theoretical bas is for the Jiangxi province brand sports events in the future,as well as the introduction and cultivation of sports events in Jiangxi province to promote the national fitness to drive forward effective suggestions.This study takes the development of Jiangxi brand sports events as the main research object.The research methods include literature review,interview,field investigation,mathematical statistics,comparative analysis and exploratory research.Through the analysis,the article draws the following conclusions:(1)At present,the number of senior sports events in Jiangxi province is increasing,and the status of brand sports events is gradually improving,but the number of sports events with great influence is too small.(2)Jiangxi province no w brand sports basic mode of operation began showing a trend of diversified development of benign,way to build brand sports also has diversified,but is still dominated by the government,the operation of the market effect is not obvious.(3)Held brand sports event has improved the physical infrastructure of Jiangxi province tourism,cultural image,but most concentrated brand sports event held too single in the scenic spot,the brand sports events in the utilization of stadiums is low.(4)Comparison of Jiangxi province and Hunan province brand competition brand competition analysis,overall,Jiangxi province high-level sports events than has been in a good trend is slowly rising,but compared to found the problem in Jiangxi province brand sports event in Hunan province is planning for the future,the lack of a comprehensive overall planning.(5)The establishment of the development of Jiangxi province sports brand "three-in-one" cluster effect + diffusion training mode,is a new direction,Jiangxi province sports brand new mode of development,but the development is still in the exploratory stage,there are some inevitable limitations.