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The Distress And Breakthrough Of Our High Level Table Tennis Competition Performance Industry

Posted on:2017-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:L P YangFull Text:PDF
GTID:2347330512953351Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
State Council Document No. 46 has pushed the sports industry to Public attention,and Competition performance become the focus of the development of sports industry.Table tennis as a "national sport" in the aspects of athletics has been at a high level and there is a certain mass base, but the performance industry is still in the phase of germination, which makes China high level table tennis performances industry development is slow.The table tennis sports performance market in the organizational structure, management, the quality of professional staff and related business level need to be further improved. After the 30 th London Olympic Games, China Table Tennis Associationon the basis of the current situation of the table tennis market development proposed "ping pong and market combination to achieve a diversified development trend" as the guiding ideology, known as the "third venture".In this background, the article conducted the hardship and breakthrough of the high level table tennis competition performance industrie's development as the research object,treating the high level table tennis competition performance industry competition, consumer body,venues and public service as the investigation object,which using literature method,survey method, case analysis research methods.It learnt from the success of the world table tennis championships in 2015, the 53 rd suzhou case, on the basis of the thorough analysis to seek breakthrough, the following research conclusions were obtained.Firstly, the high level of table tennis competition performance industry has great development potential.The development of table tennis competition is the foundation of high level table tennis competition performance industry.However,the athletic level of table tennis in our country is world-leading,competition performance industry and market operation is still in the initial stage of development.So has a great potential for development.Secondly, study found that the current high level table tennis career development has many ills.For example,the first,the table tennis tournament starting point is low, and it's development is delay;the second,the table tennis event management idea lags behind;the third,high level table tennis competition management system have numerou complex, chaotic and unstable factors;the forth,the competition mechanism of table tennis is not stable at present.Thirdly, the ratings of high level table tennis competition, attendance, ticketing,audience consumption levels reflect the fundamental reality of table tennis competition performance industry.Fourthly, this article were drew into the 2015 Suzhou World Table Tennis Championships, which raised our thinking to seek the characteristics and advantages of directly to the China table tennis competition performance industry,and how to provide reference for it.Fifthly, we need to build regional cultural characteristics of the brand,to lead match product quality and service, to strengthen the price strategy of high level table tennis tournament and to have more market effect. Pay more attention to the event marketing methods and means of the product to develop towards the multidimensional and green direction. And finally, through strengthening international and regional cooperation,and sharing, we can make it modernize and international. Promote the development of sports industry.
Keywords/Search Tags:Table tennis Competition, Competitive Performance Industry, Difficulty, Breakthrough
PDF Full Text Request
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