| In recent years,it has witnessed the great advance in the sports industry and the tourism industry.Sports tourism industry has become the tool to improve the city of competitiveness and achieve government targets strategic,which is playing an important role in improving people’s living standards.When more and more cities see the sports tourism industry as an urban development goal,and develop into a new round of economic growth,however,how to comprehend and handle the development of the leisure industry and the coupling effect of sports tourism industry are very necessary and valuable.From the view of large Sports and big industry outlook,based on the perspective of industrial coupling,this paper according to the theory of industrial economic,have used the methods of literature,logical analysis,field survey,induction and deduction,tried to quest and analysis the development status out of the leisure sports and tourism industry in Nanjing,andthe coupling of leisure sports industry and tourism industry,the coupling effect of sports and leisure industry coupled,bottlenecks in the process and the measures how to do with.The main conclusionsare as follows: 1.On the basis of government policy support and a good economy,1.On the basis of government policy support and a good economy,the Nanjing leisure sports industry has good development prospects.Making full use of the Youth Olympic speed skating world championships as well as an opportunity to mature with local tourism resources,Nanjing has built outdoor sports tourism routes and with local conditions,formed the Nanjing’s features in tourist attractions,etc.2.Nanjing sports and leisure tourism industry Coupling background analysis: intense competition and diversification of three factors sports and tourism market demand national government policies between enterprises in Nanjing to promote sports and leisure tourism industry coupling.3.The coupling effect of Nanjing Leisure Sports and Tourism Industry: The content of coupling elements are mainly embodied in product,capital,industrial structure,industrial layout and industrial policy.4.Leisure sports industry and tourism industry promote and develop each other,whose effect are mainly reflected in economic,social and cultural.5.Nanjing leisure sports industry is facing many bottlenecks in the process of coupling,which coupling "low" resources are not mutually fully utilized,the lack of complex talent and institutional mechanisms "coupled" is not imperfect development,etc.6.According to those questions,some measures are taken to deal with the bottleneck in Nanjing Leisure Sports and Tourism Industry Development coupling.Firstly,strengthening coupled Nanjing leisure sports industry and tourism industry,and fully utilizing resources of the tourism industry are good method.Secondly,we should pay attention to cultivate "compound" talent,nurture change the past,a single mode.Thirdly,establishing a sound mechanism Nanjing Leisure Sports and Tourism Industry Development coupling is also important.Fourthly,we should strengthen the awareness of coupled with sports enterprises in Nanjing’s tourism industry,leisure sports industry to further develop,mainly through the development of internet related industries,combined market need to change the business model,based on business trends,changes in personnel structure and organizational structure.In the end,seen as a guide,government should take the Leisure Sports Industry Group Nanjing route,and increase support in policies of leisure sport industry and tourism industry coupled development. |
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