Study On The Integration Of Sports Industry And Tourism Industry In Zhejiang Province

In recent years,the sports industry and the tourism industry have flourished.In the process of development,the two industries have gradually broken through the original barriers,showing a new development trend of interlocking and continuous integration.With the successful conclusion of the Tokyo Olympic Games and the Beijing Winter Olympics,and the upcoming opening of the Hangzhou Asian Games,sport and tourism have become hot topics.The integration of the sports industry and tourism industry is in line with the trend of the times,and is a new requirement for upgrading and transforming the economic structure and achieving high-quality economic development,as well as a new way to explore common prosperity.Therefore,it is of great significance to explore the integration of the sports industry and tourism industry.In order to explore the integration,the basis of industrial integration is analysed based on the geographical,demographic and economic situation of Zhejiang Province.The dynamics of industrial integration are analysed in terms of policy,market and technology.Construct a comprehensive evaluation index system and conduct empirical analysis.The results show that the comprehensive evaluation index keeps improving,the comprehensive development level keeps improving,the coupling degree between industries is good,the coupling coordination degree has the development trend from moderate coordination coupling to high coordination coupling,and the level of industrial integration gradually improves.Using grey correlation analysis to analyse the factors affecting industrial integration,the results show that the economic level and ecological environment are important influencing factors on the degree of industrial integration.The results of the industrial integration of the sports tourism base and other regions are analysed.Finally,targeted suggestions to promote the development of industrial integration are put forward from four aspects: government-led,system perspective,cooperation between the government and schools and enterprises,and the establishment of a marketing matrix.