The Investigation And Countermeasures Of Present Situation For Tennis Population Consumtions In Zhengzhou

With the central plains economic zone, zhengzhou airport economy comprehensive experimental zone, the acceleration of the construction of zhengzhou urban areas, as the capital city of henan province, zhengzhou city in recent years, social, cultural, economic, sports and other undertakings steadily improving. With gradually improve sports facilities construction of zhengzhou city foundation, the current sports consumption of zhengzhou residents has gradually become the consumption part of everyday life. This study to understand tennis movement to promote zhengzhou city people’s level of sports participation, promote the function of sports consumption and the problems of zheng/hou city tennis consumption, USES the literature material law, questionnaire survey method, interview method, such as research methods, study of zhengzhou city tennis consumption problems, the main research conclusions are as follows:(1) the population of zhengzhou tennis men than women in terms of gender, age composition is given priority to with young people, education has educated characteristics, tennis consumer’s income mainly concentrated in 1501-3501-5000 yuan and 1501 yuan two grades; (2) in tennis consumption form, occasionally or tennis population is more than once a week, colleagues, friends together movement more; (3) because the tennis movement in zhengzhou city was still in the stage of popularization, failure to form a high quality of tennis consumption concept, therefore resulting in tennis population ShiWuXing consumption is still in the low end of the stage; (4) in zhengzhou at present does not yet have held high level tennis tournament game or commercial competition, which leads to the population of zhengzhou city tennis consumption for sightseeing in few; (5) the participated consumption of zhengzhou tennis in the tennis venue of choice, more free tennis court is more, choose to charge for the tennis venue less; (6) the current promoting zhengzhou city tennis consumption subjective factors and objective factors, respectively is fitness needs, entertainment and sport charm, friends around, adequate leisure time, influenced by the society.To popularize tennis, zhengzhou city, the promotion of zhengzhou city tennis consumption, prosperity of zhengzhou city residents sports cultural life, put forward the following countermeasures:(1), from the perspective of the school, explore ways to popularize tennis, provide basic conditions for tennis development; (2) the government provide policy support, tennis association play to utility, mass organization tennis match, improve the masses participation; (3) increase the dribble sports venues private and government, establishing reasonable management system and measures to expand the tennis consumer market; (4) promote the tennis club model, establishing and perfecting the perfect entertainment service system, explore the development trend of tennis service market, increase the tennis participation consumption; (5) led by the government, to undertake at all levels of tennis tournament, attract enterprises and institutions to sponsor such activities, improve tennis consumption for sightseeing.