The Research On The Development Strategy Of A After Class Tutoring Education Enterprise

With the continuous development of China's economy and society, the business environment is more informative and complicated. The changing of the external environment and the internal environment of the education industry, which makes the education enterprise under the new situation. The business can no longer rely on personal judgment, but to carefully analyze the political, economic and cultural background, according to their own conditions for the development of long-term development strategy, strategy formulation only meets the business situation, in order to play a guiding role in it. The formulation of the strategy related to the enterprise of vital importance. Mistakes in business strategy, the light will lead to a shrinking market share of their own, there may be a serious collapse of the situation occurs. The competition between the enterprise and the enterprise is the leader's intelligence competition, it is the comprehensive competition of the strategy and tactics. A education in the course of enterprise development, enterprises need to adjust the internal factors, the external environment to adapt to many new situations, clearly the future direction of development, clear business strategy is the enterprise current A education to an important work done. A education companies want to seize opportunities in the complex and volatile market environment, long-term stable development, the development of suitable development strategy is particularly critical.In the process of studying the development strategy of A education enterprise, this paper firstly uses the literature research method. Through the research and arrangement of the relevant literature, the development of the system's universal strategy management, the strategic school and the theoretical essence of the different schools. Any research, need to have the support of the theory, the enterprise's strategic research has the support of relevant theory, just become more systematic and scientific. Through literature research, the author of the strategic management of the relevant results have a relatively systematic understanding of the development strategy for A education enterprise theory analysis and in-depth thinking. The second method is to use the empirical research method, through the research of present situation of A education enterprise, preliminarily found existing strategic layout of A education in the enterprise, and through the analysis of the system, formulate the development strategy is more reasonable for A education enterprise. The third method used is interview. A lot of A education enterprise's actual situation, some understanding of the external light is not enough, but also need more detailed information from the internal practitioners to find more detailed. Therefore, the author through the interview to further understand the A education enterprise information and related elements of this study. Through individual interviews with department heads and some A education enterprise employees, the author understands some of the employees' ideas and their own vision of the enterprise vision. Collect information through employee interviews, and classify the information. Employees in the enterprise, the operation of the enterprise is more familiar with, so the views of employees can be used as a basis for strategic development. Perceptual staff recommendations, with the rational analysis of the data, the final development strategy of A education enterprises to develop.Through a series of research work, this paper finally from the theoretical study and research, analysis of A education gradually to the enterprise's internal environment, external environment, business background, competitive factors, and to formulate the development strategy of A education enterprise, from the strategic thinking, strategic positioning, corporate culture, customer orientation, product and services, strategic goals, strategic layout, brand building and management, personnel training, marketing strategy, competitive strategy, financial management, enterprise information technology and other aspects of RE development strategy design. Eventually formed the basis of A education enterprise business area, the current focus on the core competitiveness of curriculum as the breakthrough point, to optimize the existing imperfect operations, focusing on talent team construction, forming a nationwide and replicable differences of strong pattern of development strategy is gradually formed, eventually leading brands nationwide in similar enterprises. And through certain measures and layout, and ultimately ensure the development strategy of A enterprises to implement education.