Development Strategy Research Of Henan M School

This paper for Henan M school development strategy analysis, the main ideas in enterprise management mode for school development school formulated development strategy. In national policies and student employment needs double, driven our vocational education has made great strides in development, train a large number of professional tax levels are high, enriched the talents in China, powerful technical professional post support the development of social economy. More and more secondary vocational schools made great progress, the competition between schools corresponding diversification, and increasingly fierce. Meanwhile, our country social work, in 2004 in Shanghai pilot, will get policy tilt, to get a development. But the lack of social work personnel cannot satisfy the needs of the community. Henan M school social work as a featured professional secondary vocational schools, in two big the opportune time gold intersection, must dig its potential, reasonable positioning, and grasp the opportunity to enterprise management mode, this requires a school development, effective apt school actual development strategy.Based on the theory of enterprise strategy management, development strategy theoretical knowledge, the history of Henan province, WuQi school the current situation of the development of the system research, indicated the school in teaching and scientific research, the school management problems. Using the PEST analysis, "potter five competitive forces model", and external environment analysis model for schools and other methods, the external environment in the favorable conditions and crisis challenges comprehensively evaluated that whatever economic policy, it is social demand, opportunity than challenge, occupied vigorously develop the commanding heights; Through the analysis of the value chain analysis, core competence, and internal environment factors to evaluate matrix (IFE) analyzed systematically the internal environment, points out the advantages and disadvantages in the distribution of internal school evenly matched.Based on the above analysis, using the SWOT analysis, found the development of Henan M school for several strategic plan, then using qualitative and quantitative analysis of two schemes of various approaches the feasibility analysis. Eventually selected by 2017 upgraded to Henan social work vocational college as the goal, the reasonable utilization of opportunity, maximize existing school resources as its principle, development of social work specialty features for key to improve school oneself construction, enhance teachers strength training; Take channel strategy, strengthen the recruit students employment dynamics; Implement sales strategies: reasonable use advertising public relations; Take the brand strategy and concentrate on developing characteristic for professional support system measures such as the strategy.