Research On The Impact Of The Use Of Wechat On The Individual Social Capital Of Rural Residents

With the popularization of Internet and the development of communication technology,this close contact with the social network has brought great convenience to human beings,but also makes the human beings into trouble.In recent years,social network users increasingly large group,its use of social networking stickiness has gradually increased,this phenomenon deserves our in-depth study of social networks.Through the use of social networks,people in the traditional sense of the social model has been broken,social relations continue to change because of the social network,which has a certain impact on the user's social capital.From the structure of Internet users in China professional perspective,proportion of rural users increase year by year.Since 2015 the introduction of fiber to household and broadband rural projects for rural residents to use social networks to provide more hardware facilities,the popularization of rural education also makes the level of rural residents to raise the level of the use of a variety of social tools,it can be said that social networking has become the basic way to achieve the modernization of rural residents.Because the rural residents accounted for the proportion of population in our country is still large,the progress and development of the country cannot do without this group,therefore,the use of correlation with the social capital of the social network's attention and research,is of great significance.This paper combines the identity of rural residents of this group and the actual use of various social networks,Wechat will determine the focus of this study,to investigate the use of Wechat impact on Residents' personal social capital by means of questionnaires and interviews.The study concluded:1.the impact of Wechat on the use of online social capital of rural residents,in the process of using Wechat,rural residents can obtain human capital through novel ways of communication,improve the social foundation for the trust capital,diversity to meet the needs for emotional capital,instant communication and sharing information capital;2.through the use of Wechat,rural residents under the line of social capital will be affected to a certain extent,such as the change of rural residents' communication concept,given its political,economic,cultural and other aspects of power,improve life satisfaction,but Wechat will also let rural residents had compared the resulting gap between sense and sense of loss.