The Study Of The Current Management Situation Of Juvenile Amateur Football Club In Xiaoniu Training Camp Of Beijing

Juvenile amateur football club is an important part of the development of Chinese football and an important force in the cultivation of young football talent.Since 2014,the number of teenage amateur football clubs in Beijing has increased rapidly.Most of them have invested in non-sports enterprises and in how to play the role of social capital operation.In recent years,the number of young amateur football clubs in Beijing has been increasing rapidly.The youth amateur football club plays an important role in youth football education,to create the value of the club brand and curriculum idea and to select the excellent coaching team are very important for providing products and services in line with market demand.The assay is got through the practice of research,Participation in observational and logical analysis,This paper analyzes the current situation of the management of the youth amateur football club in the Xiaoniu training camp in Beijing,and mainly focuses on four core contents of the youth amateur football club,including the Business model,Human resource management,Promotion model,Curriculum development,draw the following conclusions:1.Xiaoniu training camp is a self-employed,self-financing youth amateur football club,daily training costs as the main source of income;2.Xiaoniu training camp consists mainly of five departments: the Ministry of competition,business development,marketing,network and office;3.In terms of product sales,the Xiaoniu training camp mainly through the product mix strategy and product promotion strategy to attract more customers;in product promotion,the Xiaoniu training camp mainly through new media operations,community cooperation,website content promotion,Baidu Promotion and other means;4.Xiaoniu training camp has a relatively rich youth football training products,which is conducive to meet the different age groups,different levels of football needs of young people.The Xiaoniu Training Camp has a more comprehensive management rules,rules to effectively monitor and constrain coaches,students and parents,and for the further development of the course Provide feedback;5.Xiaoniu training camp internal problems include: business model is not clear,facing the site pressure,the management team is not mature,the promotion effect needs to be improved.External issues include: peer competition pressure is increasing and financial pressure is growing.To this end,this paper makes the following recommendations:(1)Xiaoniu training camp to actively enrich the financial channels,expand the source of income,to seek the relevant departments of policy support for the future development of the club to solve the worries of sustainable development.(2)Xiaoniu training camp to strengthen the campus football cooperation,make full use of the club's excellent coaches resources,tap the campus of outstanding young football talent,the use of campus football platform facilities.(3)Xiaoniu training camp to improve the management team,balance the team structure,improve team efficiency,strengthen the Mavericks training camp branding and publicity.(4)Xiaoniu training camp to continue to deepen the existing customers,improve product quality,to meet the needs of customers more depth.