The Research On China's Sport Agents Function Evolution

In recent years,with the continuous development of economic and national policies to encourage,China's sports industry gradually active.Sports intermediary market is an important link in the sports industry market,and sports agent is the most important part of the sports intermediary market.The development context can reflect the development of the sports industry and the sports market from the side.At the same time,the active sports agents also promote the active of the sports industry market and promote the sports consumption.This paper use literature,case studies,expert interviews and comparative analysis to research on the functions of Chinese sports agents' development process and the functions in different stages.Analyse the impact factors and propose Suggestions.The research of this paper first summarizes the development process of Chinese sports agents into two stages: And then analyze the background and representative cases in the stage;then combine the development situation and the representative case in different stages to analyze the situation of the two stages of the sports agents in the stage of development(1983-1993)and the development stage(1994 to the present)And then analyzes the factors that influence the development of sports agent function in China from the angle of promoting and restraining.Finally,it puts forward some suggestions and countermeasures on the factors restricting the development of sports agent in China.Through this study,we understand that from the whole,China's sports agent functions are constantly evolving and perfect,in this process agents continue to clear the purpose and the category gradually clear,gradually improve the content,but at the same time there are still some sports agent Quality problems.The factors that promote the development of sports agent in China include economy,politics,policy,sports industry environment and sports brokerage industry,while the factors restricting the development of sports agent are mainly the scale of China's sports industry and industrial structure,sports management system,Broker self-discipline mechanism,the status of professional sports brokers and so on.The development of sports agents in China requires national policies,sports industry,sports brokerage industry to improve the common development.The state issued the corresponding policies and regulations to encourage the promotion of sports industry development,sports industry environment and sports industry structure perfect at the same time,sports brokerage industry within the industry self-regulatory agencies,improve the sports broker laws and regulations,universities and social coordination and cooperation,multi-channel multi-level of the sports brokers of personnel training.Through these means for the future of China's sports brokerage industry to create a good development environment,establish and improve the industry management system and industry regulations,multi-channel training qualified sports agents,and promote the functions of sports agents to improve and promote the development of sports agents.