The Study Of The Evolution Of Sports Values In Chinese Sports Movies

Since the 18 th National Congress of the Party,General Secretary Xi Jinping has repeatedly stressed the importance of cultural self-confidence and insisted on creating people by virtue and educating people in culture.Sports film is an important carrier of sports culture communication and an effective medium to convey sports values.Sports values are at the core of ideology and play a leading role in the development of sports culture.This study takes the sports film since the founding of New China as the research object,uses the literature method,the logic analysis method,the case study method and so on method,carries on the thorough analysis to the Chinese sports movie the sports value stage characteristic and the evolution rule,analyzes the sports value stage change the cause,in order to grasp clearly.In the context of the development of sports films in our country,sports films in our country can give full and active play to the dissemination and guidance of sports culture and sports values,convey socialist core values,create outstanding works worthy of the times,promote the development of cultural undertakings and cultural industries,and make sports films more effective in promoting the development of sports undertakings.Through research and analysis,the following conclusions are drawn:The evolution of sports values in Chinese sports movies: 1.The nodes that change in time are mainly in the era of reform and opening up and the post-Olympic era.Second,in the form of content evolution,from the clear,prominent,and critical at the beginning of the founding of the People's Republic of China to the pluralistic integration and intermingling of sports values after the reform and opening up gradually.3.From the perspective of performance content,the expression of sports values in Chinese sports films shows from a macro level a value orientation of strengthening the country,breeding for the country,and sacrificing collectivism to a value orientation of individual struggle and glory for the country.After the beginning of the period,the collectivist values represented by the national spirit have strongly returned,and they have expressed and recognized the people-oriented and "heroic" individualistic values.4.At the micro level,it is manifested as:(1)the value of micro sports from unity to plural;(2)the value of sports health mainly stays in the choice of physical fitness;(3)the value of sports competition is determined by the gold medal to the value of effort and hard work;(4)reform After opening up,especially after the reform of the market economy,sports moral values have become more prominent along with the emergence of sports economic values;(5)The value of physical education that focuses on spiritual cultivation,sports culture,and tempering is the value manifestation of most films.According to the conclusion of the research,aiming at the problems existing in the development of Chinese sports film and the expression characteristics of sports values,this paper puts forward some suggestions for the development of Chinese sports film: first,grasp the direction of mainstream sports values and create a multiculturalism theme.Under the new era,the national strategy of national fitness should be promoted,sports films should balance sports and national fitness,give full play to their cultural communication function,stimulate the enthusiasm of the masses to participate,spread the correct concept and methods of physical exercise,and provide an inexhaustible impetus for strengthening the people's physique and improving their health level.Second,spread sports culture,tell good Chinese stories,attract more people to pay attention to sports films,and really have effectively play its cultural communication function.Third,focus on promoting Chinese traditional sports culture and expanding its worldwide influence.The development of Chinese sports culture has to a certain extent maintained the cultural security of our country in the new era,which is helpful to strengthen the national cohesion and strengthen the cultural self-confidence.