A Study Of The Communication Mechanism Of Tai Chi In Jiaozuo

This study takes the communication mechanism of Tai Chi in Jiaozuo as the research object,investigates advantages,disadvantages,and adjustment path theory of communication mechanism of Jiaozuo Tai Chi from the perspective of intangible cultural heritage,based on the methods of literature review,questionnaire investigation and expert interviews,according to the theory of intangible cultural heritage,this paper first discusses the communication mechanism,the connotation of intangible cultural heritage and the cultural value of Tai Chi,then discusses the spread context,strengths & weakness,and status of Jiaozuo Tai Chi,and finally puts forward the adjustment path theory of communication mechanism of Jiaozuo Tai Chi.It has been found that:1.The communication mechanism is the form,method and process of information communication.Cultural value of Tai Chi is mainly manifested by the harmonious development of the people and society,human fitness culture and health-care culture.2.From the point of communication context,better environment of system and education and higher participation are advantages for the communication of Tai Chi in Jiaozuo.Jiaozuo enjoys an important geographical location and long traditional culture,which is helpful for the spread of Tai Chi.3.in the process of spread,Jiaozuo Tai Chi has been greatly influenced in the original truth by the change of time,reform & innovation,market economy and human factors.In addition to the spread through traditional teacher-pupil inheritance and professional colleges,other forms of spread is few and non-systematic;much on technology and few in theory,Tai Chi is neglected in inheritance.Communication system is not perfect and communication system available does not help to integrate and manage Tai Chi resource,which thus affects the spread quality of Tai Chi.Although practitioners and researchers of Jiaozuo Tai Chi are highly enthusiastic,they lack the criterion of Tai Chi communication.Much importance is more attached to the Tai Chi celebrities,than to folk boxer.Over-marketizaion of spread is still serious.4.The main problems of Jiaozuo Tai Chi communication include the lack of collaborative spreading and inheriting,the lack of Tai Chi teacher access mechanism and folk boxer authentication mechanism,lack of perfect communication system and incentive mechanism and lack of perfect talent training and competition system,etc.5.Theory of adjustment path for Tai Chi communication mechanism mainly includes: establishing collaborative communication mechanism and master market access and folk boxer certification mechanism,improving the government-led Tai Chi communication system and incentive mechanism,and perfecting training and competition system of Jiaozuo Tai Chi,further improve and perfect the public service system of Tai Chi in Jiaozuo etc.