A Study On The Promotion Strategy Of Service Brand Competitiveness In Higher Vocational Colleges

With the increasing demand for skilled talents,vocational college has come into people's field of vision,and its importance has gradually become prominent,which has gained wide attention from the society.The higher occupation education as a kind of occupation of the University,for the cultivation of talents plays an important role in the development speed is obvious to people,output a large number of technical talents for the enterprise,as a social contribution to the development of a major power,has become an important integral part of higher education in china.However,in the development of higher occupation technical college at the same time,the low social recognition,such as limited teaching quality problems have been exposed,the higher vocational colleges to highlight the advantages in the current competitive environment,continued to expand its scale to bring the quality of education is obviously down.Therefore,how to change the form of education in higher vocational colleges,to create a high quality of teaching,enhance brand competitiveness,and realize the characteristics of teaching has become the focus of attention of the education,so put forward the education brand service concept of competitiveness,but also promote the application of enterprise management thoughts,methods and techniques in the management of higher occupation colleges,produce a profound impact on the development of higher vocational colleges,so as to promote the realization of higher education reform.In this case,the relevant theory of higher vocational colleges to enhance the competitiveness of service brand strategy research can not only further improve the educational service brand,and promote the connotation of higher vocational education,the higher vocational colleges to better meet the needs of social development,challenges to the social environment and effective change,so as to promote the transformation of the extension type of the development to the connotation.In this paper,the core competitiveness of the brand as the core,a Career Technical College in Hebei as the research object,and the use of a variety of research methods to promote the smooth progress of the paper.First of all,starting from the related theory of brand competitiveness of higher education service occupation,were analyzed by using the method of literature summary,understand the concept,service brand competitiveness of higher vocational education and the theoretical foundation of the elements,has laid a solid theoretical foundation for later study.Secondly,this paper chooses Hebei Career Technical College on the basis of theory research as the research object,discusses the internal and external factors by means of case analysis of the status quo,service brand growth problems and restricting its brand competitiveness,which will be the specific theory with objective reality together to realize the transformation of research to common personality research then,explain the personality research in the objective characteristics and the law of development of services to enhance the brand competitiveness,ensure the effectiveness of the study and objectivity.The research shows that in the two aspects of internal and external problems of the colleges,the reasons for these problems mainly lies in the service brand competitiveness has many aspects of culture,school management,teaching and research,marketing competitiveness is not perfect,the development is severely limited,lack of follow-up power etc..Finally,this paper puts forward specific strategies to enhance its service brand competitiveness on the basis of previous studies,from the school update service concept,improve the quality management system,innovating the mode of talent training,the four aspects of enhancing the social service ability and so on,so as to promote the teaching quality of the school education and improve the scientific development direction.Not only that,but also from the system management,fine management,standard management and human nature management four aspects to provide the corresponding safeguard measures,so as to ensure the smooth promotion of brand competitiveness,scientific development.